To help people meet their New Year's resolutions in a way that's enjoyable and great-tasting, Planet Smoothie teamed up with a top collagen brand to introduce collagen smoothies. The three Vital Proteins Collagen Peptides Smoothies are powered by nutrient-rich ingredients, plus the benefits of Vital Proteins Collagen Peptides for healthy hair, skin, nails and joints.
Vitality Vibes takes the form of a green smoothie that's made with leafy greens, plus a tropical blend of pineapple, passion fruit and bananas. Next up, the Wellness Warrior is a collagen-infused smoothie made with strawberries, bananas, orange juice and chia seeds. Rounding out the trio, Get Up & Glow is made with a decadent combination of coffee, peanut butter, cocoa, bananas, frozen yogurt and granola.
Key Themes Behind This Trend
- Collagen-infused Products
- Introducing collagen into new products can boost their health and wellness benefits, offering unique selling points in a crowded market.
- Functional Beverages
- Adding functional ingredients, such as collagen, to beverages can help brands create specialized products for targeted health concerns, leading to increased consumer interest and loyalty.
- Personalized Nutrition
- By providing specific health and beauty benefits, as well as a range of unique and delicious flavor options, companies can cater to individualized health needs and preferences with personalized nutrition products.
Where This Applies
- Smoothie Industry
- By adding supplements like collagen to their offerings, smoothie companies can provide added health benefits to their products, setting themselves apart and capturing a market for health-focused consumers.
- Functional Food Industry
- Incorporating collagen into functional foods such as snack bars and breakfast cereals can provide additional value to consumers seeking preventative health benefits and create a competitive edge for companies.
- Fitness Industry
- By incorporating collagen into their products, like post-workout shakes or protein bars, fitness companies can utilize the benefits of this supplement to aid in muscle recovery and boost overall health and wellness gains.
