Baby-Friendly Collagen Smoothies

Serenity Kids' Dairy-Free Smoothie Pouches are Protein-Rich

Serenity Kids launched the first-ever low-sugar, dairy-free smoothie pouches with grass-fed collagen for children. There are four of the Dairy-Free Smoothie + Protein pouch varieties for kids to try: Berry Butternut, Pumpkin Spice, Sweet Potato Spice, and Beet & Carrot.

With this release, the brand is introducing the first-ever baby food products on the market to include protein from grass-fed collagen. "Collagen continues to trend as a result of its many health benefits, but babies and toddlers have been left out," said Serenity Carr, co-founder and CEO of Serenity Kids, in a press release, "Young children may not always get enough protein from their normal diet, so collagen can be an effective supplement during this critical time of growth."

Dairy-free Smoothie Pouches
Opportunity for companies to create similar dairy-free, protein-rich smoothie pouches for children and adults with collagen and low sugar as a healthier alternative to traditional smoothies.
Grass-fed Collagen Supplements
Opportunity for companies to explore grass-fed collagen supplements for babies and toddlers to provide more options for meeting their protein needs while also capitalizing on the growing trend of collagen in the health and wellness industry.
Protein-rich Baby Food Products
Opportunity for companies to develop and market baby food products that contain protein as a supplement, providing more options for parents in meeting their children's nutritional needs during crucial stages of growth.

Industries Being Reshaped

Baby Food
Opportunity for the baby food industry to expand their product offerings to include protein-rich options for babies and toddlers to meet their nutrition needs while also appealing to parents who are becoming more health-conscious and looking for healthier options for their children.
Health and Wellness
Opportunity for the health and wellness industry to explore collagen supplements for babies and toddlers as a way to tap into the growing trend of collagen while also providing a safe and effective way for children to get the protein they need.
Smoothie Industry
Opportunity for the smoothie industry to develop and market dairy-free, low-sugar smoothies that are also protein-rich, appealing to health-conscious consumers looking for healthier alternatives to traditional smoothies that are often high in sugar and lacking in protein.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 81%
Activity 86%
Freshness 16%