Collagen powder is packed with beauty-boosting benefits and Vital Proteins launched its first targeted beauty offerings with the Hair Complex and Vital Proteins Skin Complex. Both products contain a first-of-its-kind blend of functional ingredients to target top concerns related to hair growth and skin support.
While the Vital Proteins Hair Complex features a blend of Lustriva (a biotin complex) and the brand's best-selling Collagen Peptides, the Vital Proteins Skin Complex supports radiance from the inside out with Holimel melon juice concentrate, Verisol Collagen Peptides, Vital Proteins Collagen Peptides, hyaluronic acid and Vitamin C.
Both unflavored powders made without artificial sugars and sweeteners are Whole30 approved, gluten-free, dairy-free and ready to be stirred into both hot and cold beverages.
What's Driving This Trend
- Targeted Beauty Supplements
- Combining multiple functional ingredients in one product offers personalized beauty solutions for consumers.
- Clean Label Beauty Products
- Consumers increasingly prioritize products free from artificial sugars and sweeteners, driving demand for cleaner labels.
- Inner Beauty Market Expansion
- Functional powders that support beauty from within are gaining traction as holistic health becomes more mainstream.
Who This Affects Most
- Nutraceuticals
- This industry is rapidly growing as it incorporates beauty-boosting ingredients into its product lines.
- Clean Beauty
- Products adhering to Whole30, gluten-free, and dairy-free certifications are increasingly popular in this market.
- Functional Foods and Beverages
- Collagen-infused powders that can be added to various beverages are creating new categories within this industry.
