Beverages with beauty benefits are carving out their own space at the intersection of skincare and wellness, and Ulta Beauty has leaned in with the launch of Korean-inspired collagen beverages from Clöud Café. Collagen-based consumables are already popular in Korea, and Clöud Café founder Olive Kim saw an opportunity to introduce Western consumers to the "forgotten half" of skincare—not just what's applied topically, but what's taken internally to nourish the body from the inside out.
Clöud Café's lineup includes marine collagen beauty boosters in the form of travel-friendly instant sachets that can be sipped iced or hot, like the Strawberry Matcha Latte with Vitamin C and probiotics, Ube Latte with glutathione, or the Ulta-exclusive Strawberry Milk Zero flavor with Vitamin D and zero sugar.
Key Themes Behind This Trend
- Collagen-infused Beverages
- A rise in marine-collagen instant sachets underscores demand for ingestible beauty formats that integrate nutrients, probiotics, and antioxidants for systemic skin support.
- Travel-friendly Instant Sachets
- Convenient single-serve sachets point to micro-dosing and on-the-go functional beverages tailored for mobility and variable consumption temperatures.
- Skincare-wellness Convergence
- The blending of topical and ingestible skincare reflects consumer interest in holistic regimens that combine aesthetic outcomes with wellness metrics and ingredient transparency.
Where This Applies
- Beauty and Personal Care
- Traditional cosmetic brands face prospects to expand into ingestible formulations that complement topical lines with clinically-backed collagen, vitamins, and gut-focused adjuncts.
- Beverage Manufacturing
- Specialty beverage producers stand to innovate around bioactive peptide stability, novel flavor systems, and packaging that preserves efficacy across distribution channels.
- Retail and E-commerce
- Omnichannel retailers and digital platforms are positioned to offer targeted assortments and subscription offerings that bundle aesthetic benefits with lifestyle convenience.
