Beautifying Hydration Mixes

Staying hydrated isn't just essential for health, it's a beauty booster that supports plump skin and lit-from-within radiance, and Cure Hydration is officially launching its innovative ingestible wellness formulas at Ulta Beauty. This strategic move bridges the gap between functional health and beauty, and taps into consumers' growing interest in supporting beauty from the inside out.

At launch, Ulta Beauty will carry five flavors from Cure’s clean, science-backed, best-selling Hydrating Electrolyte Drink Mix line: Berry Pomegranate, vibrant Tropical Punch, nostalgic Watermelon, bright and refreshing Lemonade, and sweet-tart Strawberry Kiwi. These plant-based, Non-GMO Project Verified, Certified Gluten-Free and Certified Kosher blends skip the sugar, artificial sweeteners, or sugar alcohols, and deliver a proven, rapid hydration solution for fighting signs of dehydration, which can manifest as dull skin, dryness, dark under-eye circles, and a lackluster complexion.