Thickening Matcha Shampoos

Beyond restaurants, cafes and grocery store beverage aisles, matcha is making its way into beauty and hair products like Base-K's The Matcha Rinse Thickening Shampoo. Ideal for fine, flat, thinning and shedding hair, this cleansing hair care solution pairs antioxidant-packed matcha with advanced bio-actives to gently cleanse the scalp and promote fuller, thicker-looking hair. Alongside detoxifying and energizing matcha, this shampoo incorporates hero hair care ingredients like stimulating rosemary and clover flower, known for its strengthening benefits for a healthier head of hair.

Naturally, Base-K's Matcha Rinse Thickening Shampoo pairs with a coordinating conditioner, also featuring advanced bio-actives and a lightweight formula to nourish hair without weighing it down, and other solutions, like the brand's bamboo-powered hair density serum. In all, Base-K shares a five-step ritual inspired by Korean head spas.