The Smucker’s Uncrustables range has been expanded with new options to offer consumers a decidedly more savory sandwich variety that's perfect for enjoyment in school lunches.
The product now comes in Uncured Ham & Cheddar and Turkey & Colby Jack flavors, which both come in the signature handheld sandwich format. This promises to deliver a mess-free eating experience perfect for enjoyment anytime, but is particularly relevant for packing into lunches thanks to its no-prep format.
Director of Brand Strategy at J.M. Smucker Chris Achenbach commented on the new additions to the Smucker’s Uncrustables range saying, "Smucker’s Uncrustables have become a fan favorite. Kids and parents love the fun flavors that began with PB&J. To offer an even wider variety, we have now added tasty, wholesome meat and cheese bites that are perfect for the lunchbox.”
What's Driving This Trend
- Savory Prepackaged Sandwiches
- The expansion of the Smucker's Uncrustables range with meat and cheese flavors presents opportunity to disrupt the prepackaged sandwich market with a wider variety of options.
- Mess-free Eating
- The no-prep format of Smucker's Uncrustables sandwiches presents an opportunity to disrupt the convenience food market by providing a more efficient and less messy eating experience.
- Expansion of Fan Favorites
- Smucker's Uncrustables' introduction of new flavors presents an opportunity to disrupt the prepackaged snack market by expanding options of favored items.
Who This Affects Most
- Prepackaged Sandwiches
- The expansion of Smucker's Uncrustables range with meat and cheese flavors poses a threat and opportunity to disrupt the prepackaged sandwich industry by offering wider options.
- Convenience Foods
- The mess-free, no-prep format of Smucker's Uncrustables sandwiches offers an opportunity to disrupt the convenience foods market by providing an efficient and easy eating experience.
- Snack Foods
- The expansion of Smucker's Uncrustables' product offerings provides an opportunity to disrupt the snack food market by providing wider options for favored items.
