A classic ingredient pairing, convenient lunches and pillowy bites are among some of the first things people tend to associate with pre-made crustless sandwiches, and protein will be even more top of mind, since Uncrustables is expanding its lineup with Higher Protein PB&Js.
The all-new Uncrustables Bright-Eyed Berry Sandwich and Uncrustables Up & Apple Sandwich flavors deliver 12 grams of protein per sandwich, making them the highest protein offering in the Uncrustables portfolio and across widely distributed PB&Js. Beyond just delivering a boost of protein, these higher protein offerings also incorporate more fiber and whole grains to support nutritious, flavor-fueled breakfasts, lunches and snacks.
Developed to meet the demand for functional, high-protein foods, Uncrustables Higher Protein PB&Js will be widely available through retailers like Kroger, Walmart and Target.
Key Themes Behind This Trend
- High-protein Convenience Foods
- The rise of high-protein convenience foods like Uncrustables creates opportunities for brands to innovate in the grab-and-go market with nutrient-enhanced options.
- Functional Food Evolution
- There is a growing demand for foods offering functional benefits beyond basic nutrition, paving the way for new product lines that integrate additional health benefits such as fiber and whole grains.
- Nostalgic Food Reinvention
- Reimagining nostalgic foods with enhanced nutritional profiles satisfies consumer demands for comfort and health, opening up opportunities in the reformulation of beloved classics.
Where This Applies
- Packaged Food Industry
- The packaged food industry can leverage the trend of increased protein content and added nutrients in traditional snack offerings to cater to health-conscious consumers.
- Retail Grocery
- Retail grocery chains like Kroger, Walmart, and Target are uniquely positioned to serve as distribution channels for innovative, health-centric food products like higher-protein sandwiches.
- Nutritional Food Products
- The nutritional food product sector can capitalize on growing interest in foods that deliver balanced nourishment, including protein-rich and fiber-enhanced options.
