Nutty Crustless Berry Sandwiches

Uncrustables Peanut Butter & Mixed Berry is Here for the Summer

The Uncrustables Peanut Butter & Mixed Berry sandwich is the latest version of the Smucker's snack product that's crafted with taste and convenience in mind to work well as a poolside bite, roadtrip snack and more. The sandwich features the Uncrustables signature sealed format that has no crust and a puts a pillowy soft bread in the spotlight that will reveal a sweet, nutty filling with each bite. The product is packed with creamy peanut butter along with a mixed berry spread that has strawberries and blueberries in the mix.

The Uncrustables Peanut Butter & Mixed Berry sandwich is a limited-edition offering that will start showing up in the grocery store freezer aisle starting in May with four servings per box.

Image Credit: Uncrustables

Convenient Snacking Options
The demand for grab-and-go snacks emphasizes the need for convenient, flavor-packed options like Nutty Crustless Berry Sandwiches.
Sensory-enhancing Food Products
Products focusing on texture and taste, such as these pillowy soft bread sandwiches with rich fillings, are gaining popularity for creating a unique eating experience.
Limited-edition Seasonal Products
Limited-edition offerings are becoming a powerful tool for brands to create urgency and drive consumer interest during specific seasons.

Industries Being Reshaped

Frozen Food Industry
Innovations in frozen foods are thriving as they cater to busy consumers seeking quick, delicious meals that are easy to store and prepare.
Packaged Snack Industry
The packaged snack sector is evolving with premium, unique flavors that appeal to adventurous eaters and enhance the snacking experience.
Retail and Grocery Industry
Grocery retailers can leverage exclusive and seasonal product lines to attract more foot traffic and boost overall sales.
SCORE
7.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 93%
Freshness 45%