Minimally Processed Bean Products

Balanced Bushel’s Beans and Pulses are Nutritious

The Balanced Bushel’s Beans and Pulses are a new line of products crafted with nutrition and quality in mind to support consumers in search of cheaper protein options.

The products are packaged in easy-to-open packaging and are sourced from farms in the US to prioritize a farm-to-feast experience. The reduced amount of processing that the beans and pulses have gone through keeps the food as true-to-form as possible, while also ensuring its as nutritious as possible.

The Balanced Bushel’s Beans and Pulses are perfect for use as the base protein in a variety of recipes, and maintain a low-cost profile. While not impervious to inflation, the products are a more cost-effective option than meat varieties to help consumers save money.

Minimally Processed Foods
Creating more products with reduced processing to produce nutritious and affordable food options.
Plant-based Protein Alternatives
Developing more plant-based protein options to cater to consumers who are seeking cheaper and healthier protein sources.
Farm-to-table Movement
Supporting local farmers and sourcing farm-fresh ingredients to enhance transparency and create a sustainable food system.

Where This Applies

Food Manufacturing
Incorporating minimal processing techniques and local ingredient sourcing to develop affordable and nutritious food products.
Plant-based Foods
Expanding the plant-based protein options by using beans and pulses as the base to offer consumers cheaper and healthier protein alternatives.
Sustainable Agriculture
Encouraging sustainable agriculture practices to increase the availability of farm-fresh ingredients, support local farmers, and contribute to the farm-to-table movement.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 40%
Freshness 14%

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