The Ruffles KFC Original Recipe Chicken Chips Offer QSR Flavor
Michael Hemsworth — September 8, 2022 — Marketing
The Ruffles KFC Original Recipe Chicken chips are a new collaboration snack product being launched to offer avid fans of both brands to try out. The potato chips feature the signature Ruffles format with its various ridges, which help to capture the signature taste of the KFC Original Recipe flavor that's dusted over every serving. The chips offer a blend of 11 herbs and spices in the seasoning to perfectly mimic the flavor of the KFC Original Recipe chicken in a decidedly crunchy format.
The Ruffles KFC Original Recipe Chicken chips are arriving at participating retailers in Canada where shoppers can pick them up in 66-gram and 180-gram bags, but only while supplies last. The chips also feature an offer for 20% off a KFC order over $10 when ordering online or through the KFC app.
Image Credit: KFC/Ruffles
The Ruffles KFC Original Recipe Chicken chips are arriving at participating retailers in Canada where shoppers can pick them up in 66-gram and 180-gram bags, but only while supplies last. The chips also feature an offer for 20% off a KFC order over $10 when ordering online or through the KFC app.
Image Credit: KFC/Ruffles
Trend Themes
1. QSR Fast Food Collaborations - Collaborations between QSR fast food chains and snack brands can offer innovative snack products that appeal to avid fans of both brands.
2. Flavor Imitation in Snacks - Snack brands are innovating by imitating the flavor of popular QSR dishes, such as the Ruffles KFC Original Recipe Chicken chips, to appeal to consumer taste preferences.
3. Limited Edition Snack Offerings - Limited edition snack offerings, like the Ruffles KFC Original Recipe Chicken chips, can generate hype and encourage consumers to make purchases while supplies last.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage flavor innovation and collaborations to create new and exciting snack offerings, like the Ruffles KFC Original Recipe Chicken chips.
2. Quick Service Restaurant (QSR) Industry - The QSR industry can collaborate with snack brands to create unique and differentiated limited edition menu offerings to drive foot traffic and sales.
3. Digital Retail Industry - The digital retail industry can benefit from collaborations between food and snack brands by offering exclusive deals and promotions to drive online or app orders when consumers purchase snack products.
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