The Premier Foods 'Fresh Take on Food Waste' tool is a new initiative being launched by the brand to help consumers get inspired with the food ingredients they already have on hand.
The tool works by having users select the items they have available and will be provided with recipe suggestions for how to use it up before it expires. Users can access the tool by scanning a QR code on the brand's various products to maximize ease of use. Consumers will also be privy to information on various food waste hacks to further reduce how much they're throwing out.
Brand Director for Cooking Sauces and Accompaniments at Premier Foods Andrey Sokirkin commented on the Premier Foods 'Fresh Take on Food Waste' tool saying, "Every year, an astonishing amount of food is wasted in the UK. Through this campaign, we want to encourage consumers to take simple, easy steps in making leftovers go a little bit further and the versatility and affordability of cooking sauces makes them the ideal choice for people wanting to do just that.”
Why This Trend Is Growing
- Food Waste Reduction Tools
- Opportunities for technology and innovation to tackle food waste and promote sustainability by offering new and innovative ways to reduce food waste.
- Scan-to-access Technologies
- The adaptation of scan-to-access technology enables consumers to get access to new and exciting features by scanning QR codes printed on the packaging of products.
- Personalized Cooking Experience
- New trends have emerged for personalized cooking experiences with anti-food waste tools that offer recipe suggestions based on ingredients that people have on hand, helping people to cook imaginatively and prevent food waste.
Industries Being Reshaped
- Food and Beverage Industry
- Food and beverage companies can leverage innovative, anti-waste tools and technologies, with scan-to-access technology, to promote sustainability, reduce food waste and stay ahead in the market.
- Consumer Goods Industry
- Consumer goods manufacturers can stay competitive and innovative by developing scan-to-access technologies and personalized cooking experiences to provide consumers with value-added features to keep up with customer expectations.
- Technology Industry
- Technology companies can develop solutions and tools based on scan-to-access technology to revolutionize anti-food waste measures and promote sustainability while also integrating personalized cooking experiences and social sharing to enhance the customer experience and provide more functionality and value to consumers.
