Toronto's Slurp and Laneway Distillers have partnered to bring premium cocktail recipes to the public. The highly sophisticated combination of luxurious distilled spirits and all-natural juice-based mixes makes for a unique, elevated, and fuss-free experience.
Slurp and Laneway Distillers crafted their premium cocktail concoctions to evoke "everything great about Canada." The Ever & Pomegranate beverage, for one, combines Laneway Ever Gin and the Slurp Pomegranate Mojito Mixto to evoke the tastes of the Canadian wilderness. The No.12 Vodka & Spice, on the other hand, features Laneway No.12 Vodka and Slurp's Spiced Apple & Pear Mix. This warmly spiced premium cocktail is reminiscent of a fireplace in the dead of winter.
The Slurp x Laneway Distillers collaboration showcases how expertly crafted spirits can embrace the versatility of all-natural juices and bring about a premium cocktail hour that is luxurious, unforgettable, and low-stakes.
Image Credit: Slurp x Laneway Distillers
Key Themes Behind This Trend
- Premium Cocktail Recipes
- Creating unique, all-natural juice-based mixes to elevate the cocktail experience offers opportunities to disrupt the traditional cocktail industry.
- Collaborations in Mixology
- Partnering with spirits brands to create signature cocktails can give juice brands a new market to tap into and expand their reach.
- Natural Ingredients in Spirits
- Infusing distilled spirits with natural ingredients and collaborations with juice brands can disrupt the flavored spirits market and offer a more sophisticated drinking experience.
Where This Applies
- Spirits
- Collaborating with juice brands to offer premium cocktail recipes can attract a new, younger market and increase sales for spirit companies.
- Juices
- Partnering with spirits companies to create signature cocktail mixes can expand a juice brand's reach and offer new, premium product lines.
- Hospitality
- Embracing the trend of premium cocktail recipes can offer disrupt traditional drink menus and elevate the overall customer experience in bars and restaurants.
