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Collaborative Premium Cocktail Lines

Slurp & Laneway Distillers Foster Elevated Drink Experiences

— October 2, 2022 — Marketing
Toronto's Slurp and Laneway Distillers have partnered to bring premium cocktail recipes to the public. The highly sophisticated combination of luxurious distilled spirits and all-natural juice-based mixes makes for a unique, elevated, and fuss-free experience.

Slurp and Laneway Distillers crafted their premium cocktail concoctions to evoke "everything great about Canada." The Ever & Pomegranate beverage, for one, combines Laneway Ever Gin and the Slurp Pomegranate Mojito Mixto to evoke the tastes of the Canadian wilderness. The No.12 Vodka & Spice, on the other hand, features Laneway No.12 Vodka and Slurp's Spiced Apple & Pear Mix. This warmly spiced premium cocktail is reminiscent of a fireplace in the dead of winter.

The Slurp x Laneway Distillers collaboration showcases how expertly crafted spirits can embrace the versatility of all-natural juices and bring about a premium cocktail hour that is luxurious, unforgettable, and low-stakes.

Image Credit: Slurp x Laneway Distillers
Trend Themes
1. Premium Cocktail Recipes - Creating unique, all-natural juice-based mixes to elevate the cocktail experience offers opportunities to disrupt the traditional cocktail industry.
2. Collaborations in Mixology - Partnering with spirits brands to create signature cocktails can give juice brands a new market to tap into and expand their reach.
3. Natural Ingredients in Spirits - Infusing distilled spirits with natural ingredients and collaborations with juice brands can disrupt the flavored spirits market and offer a more sophisticated drinking experience.
Industry Implications
1. Spirits - Collaborating with juice brands to offer premium cocktail recipes can attract a new, younger market and increase sales for spirit companies.
2. Juices - Partnering with spirits companies to create signature cocktail mixes can expand a juice brand's reach and offer new, premium product lines.
3. Hospitality - Embracing the trend of premium cocktail recipes can offer disrupt traditional drink menus and elevate the overall customer experience in bars and restaurants.
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