The classics are revered for a reason, but modern drinkers crave fresh flavors, decadence, and novelty—driving the launch of Gourmet Gather Cocktails, a range of ready-to-drink cocktails that reinvent timeless serves with indulgent twists. This super-premium range of bar-strength cocktails comes in at 12% to 14.9% ABV, and offers up varieties like Salted Caramel Banana Colada, Chocolate Honeycomb Espresso Martini, and Spicy Mango Margarita.
Emily Seddon, Brand Manager at Gather, says: “Gather caters to diverse preferences, led by industry insights that have influenced flavour, texture, price, design and ABV – providing venues and retailers with the ability to provide indulgent, bar quality cocktails for their customers."
Gourmet Gather Cocktails was shortlisted for The Grocer’s Label & Pack Design of the Year as part of the New Product & Packaging Awards, and Salted Caramel Banana Colada was named a finalist in the Alcoholic Drinks category.
Key Themes Behind This Trend
- Premium Ready-to-drink Cocktails
- The rise of premium ready-to-drink cocktails addresses the modern drinker's desire for convenience paired with luxury, transporting high-end bar experiences into the home.
- Decadent Flavor Innovations
- Novel flavor profiles such as Salted Caramel Banana and Chocolate Honeycomb highlight the trend of using indulgent ingredients to elevate and reinterpret classic cocktail serves.
- Elevated Alcoholic Beverages
- Bar-strength RTD cocktails with elevated ABV reflect a growing trend toward stronger, more sophisticated tasting experiences for consumers looking for a premium drink at home.
Where This Applies
- Beverage Industry
- The beverage industry is seeing a surge in innovation with the introduction of premium, ready-to-drink cocktails that combine convenience with gourmet flavors.
- Hospitality Industry
- Hospitality venues benefit from offering high-quality, pre-mixed cocktails that cater to consumers seeking sophisticated tastes without the hassle of traditional mixology.
- Packaging Industry
- The packaging industry plays a crucial role as visually appealing and functional designs become essential to differentiate premium RTD cocktail brands in a competitive market.
