The Hippeas Veggie Straws are a new line of snacks for consumers to choose as a way to satiate their hunger and enjoy a rich, satisfying flavor.
The snack is crafted with a blend of vegetables that have been formed into crunchy straws perfect for satisfying cravings for crunchy snacks. Each one-ounce serving of the snack is packed with three-grams of protein and has 140-calories to make them a more functional alternative to conventional potato chips. The snack comes in three flavors including Rockin' Ranch, Straight Up Sea Salt and Sour Cream & Onion.
CMO Julia Hecht spoke on the Hippeas Veggie Straws saying, "Yellow peas come from the same legume family as our beloved chickpea, and provide a delicious taste and crunch experience that really elevates our Veggie Straw line. Hippeas Veggie Straws are yellow pea-based and contain vegetables like tomato, red beet, spinach and kale. not just potato starch."
What's Driving This Trend
- Plant-based Snacks
- There is an opportunity for companies to develop more plant-based snacks with interesting and tasty flavor profiles.
- Functional Snack Alternatives
- There is an opportunity for companies to create snack options that are not only enjoyable but also have some sort of nutritional benefit or function.
- Vegetable-based Snack Formats
- There is an opportunity for companies to explore new ways of presenting vegetable-based snacks, such as in crunchy straw formats.
Who This Affects Most
- Snack Food Industry
- The snack food industry can explore new opportunities to offer healthier and more sustainable snack alternatives to consumers.
- Plant-based Food Industry
- The plant-based food industry can continue to innovate and expand its product offerings beyond traditional meat and dairy substitutes to include snack options.
- Functional Food Industry
- The functional food industry can incorporate more snack options into their product lines to meet the demand for convenient and healthy snack alternatives.
