Hippeas Sea Salt & Lime Joins the Brand's Core Flavors
Michael Hemsworth — June 23, 2022 — Marketing
The Hippeas Sea Salt & Lime tortilla snack chips are the latest flavor for consumers to pick up this summer to shake up their usual snack offerings. The chips feature the brand's signature chickpea-based recipe to give every one-ounce serving three-grams of protein and fiber. The USDA Certified Organic snack is expected to be right at home within the brand's existing flavors, which include Rockin' Ranch and Straight Up Sea Salt.
CEO Paul Sardine commented on the new Hippeas Sea Salt & Lime tortilla snack chips saying, "The improved Hippeas chickpea tortilla chip line fulfills direct consumer feedback and we are really proud about where we landed with this innovation. This product really stands up well next to its mainstream competitor from a taste and texture standpoint, but that’s where the comparisons end because Hippeas chickpea tortilla chips are organic and vegan and contain both protein and fibre and no artificial colours, flavours or ingredients of any kind.”
CEO Paul Sardine commented on the new Hippeas Sea Salt & Lime tortilla snack chips saying, "The improved Hippeas chickpea tortilla chip line fulfills direct consumer feedback and we are really proud about where we landed with this innovation. This product really stands up well next to its mainstream competitor from a taste and texture standpoint, but that’s where the comparisons end because Hippeas chickpea tortilla chips are organic and vegan and contain both protein and fibre and no artificial colours, flavours or ingredients of any kind.”
Trend Themes
1. Chickpea-based Snack Chips - The rise of plant-based diets and increased consumer demand for healthy snacking options presents an opportunity for innovative companies to create new flavors and products using chickpeas and other legumes as a base for snack chips.
2. Organic and Vegan Snacking - As consumers continue to prioritize health, wellness, and sustainability, companies can capitalize on this trend by developing organic and vegan snack options using high-quality, natural ingredients.
3. Non-artificial Flavoring - With growing concern over the negative health impacts of artificial flavors and ingredients, companies can set themselves apart by innovating with natural flavorings and ingredients in their snack products.
Industry Implications
1. Snack Food Industry - The snack food industry as a whole can utilize chickpeas, organic and vegan ingredients, and natural flavorings to create healthier and more sustainable products that cater to the consumer demand for healthier snacking options.
2. Plant-based Food Industry - The plant-based food industry can continue to grow and innovate by incorporating legumes like chickpeas into their products, providing a healthy source of protein and fiber for consumers on plant-based diets.
3. Health and Wellness Industry - Companies in the health and wellness industry can leverage the popularity of organic, vegan, and non-artificial snack options to expand their offerings and provide consumers with healthier snacking options that support their overall well-being.
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