Hippeas, a British brand that is renowned for offering delicious and nutritious snacks that are made from organic chickpeas, has launched a brand new interpretation of its famous chickpea puffs by drawing on the irresistible attributes of bacon with none of the animal product.
These smoky bacon-flavored chickpea puffs are made from high-quality organic chickpeas that are proven to be rich in protein and fiber. They also feature conservative amounts of sugar, salt and fat, which makes them an all-around healthy snack. A limited-edition offering, these bacon-flavored chickpea puffs draw on the flavor of the plant-based bacon pioneered by alt-meat producer THIS.
Available through the Hippeas website as well as Waitrose stores in the U.K., these chickpea puffs truly promise an explosion of flavor and crunch with none of the guilt around ingredients.
Image Credit: Hippeas
What Makes This Trend Stand Out
- Plant-based Snacks
- Hippeas' bacon-flavored chickpea puffs demonstrate a market demand for plant-based snacks that offer familiar flavors.
- Innovative Flavor Profiles
- Introducing unique and unexpected flavors like bacon to traditional snack options creates disruptive opportunities to attract new consumers.
- Organic Ingredients
- Organic chickpeas in Hippeas' chickpea puffs not only offer a healthier snack option, but also appeal to consumers looking for sustainable and environmentally-friendly products.
Sectors Adopting This
- Snack Foods
- The snack food industry has an opportunity to develop more plant-based and organic snack options that cater to consumers' health and environmental concerns.
- Alternative Proteins
- The use of plant-based proteins like chickpeas and THIS' plant-based bacon presents an opportunity for the alternative protein industry to continue to innovate and expand.
- Grocery Retail
- Retailers like Waitrose who stock innovative snacks like Hippeas' bacon-flavored chickpea puffs can differentiate themselves and appeal to customers who are looking for unique and healthier snack options.
