Everyone's favorite plant-based snack brand Hippeas has just launched new Churro and Mexican Street Corn Chickpea Puffs.
According to the brand, plant-based snack demand surged by over 20% in the U.S. last year, which means consumers have never been more interested in better-for-you snack options. To ride this wave, Hippeas has unveiled two new limited-time flavors of its signature Chickpea Puffs. The new Mexican Street Corn Chickpea Puffs are inspired by the taste of the classic Mexican street food and boast lots of lime, cilantro, and cheese. On the other hand, the new Churro Chickpea Puffs are on the sweet side with a crave-able cinnamon sugar seasoning. As always, both of Hippeas' new Chickpea Puff products are made plant-based, gluten-free, and made from non-GMO ingredients.
Image Credit: Hippeas
Key Themes Behind This Trend
- Plant-based Snacks
- A surge in demand for plant-based snacks indicates a growing consumer shift towards healthier and eco-friendly food choices.
- Ethnic Flavor Innovations
- Incorporating globally-inspired flavors like Mexican Street Corn into familiar snack formats demonstrates a trend of culinary experimentation within the snack industry.
- Health-conscious Indulgence
- Products like Churro Chickpea Puffs show how companies are merging indulgent flavors with health-focused ingredients to cater to consumer desires for guilt-free treats.
Where This Applies
- Snack Foods
- With a significant rise in plant-based and globally-inspired snacks, the snack food industry is innovating to meet diverse consumer tastes while emphasizing health and sustainability.
- Plant-based Foods
- As plant-based diets become more popular, the plant-based foods industry is uniquely positioned to create novel and delicious products that attract a broad consumer base.
- Functional Foods
- The functional foods industry sees opportunities in developing snacks that combine nutritional benefits with popular taste profiles, appealing to health-conscious consumers.
