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Popped Vegetable-Based Snacks

Popchips Veg Vibes Come in Two Flavor Varieties

— May 18, 2021 — Marketing
The new Popchips Veg Vibes range is a lineup of vegetable-based snacks that will deliver satisfying flavor for consumers to enjoy. The snacks come in two flavor options including Sea Salt & Balsamic Vinegar and Sriracha, which are both made with a blend of chickpea, rice and sweet potato to make them a plant-based snack. The snacks are targeted towards consumers aged 25 to 44-years-old who are more inclined to practice a plant-based diet and believe it benefits the environment.

Marketing Controller at KP Snacks Zoe Cashin-Howe spoke on the new Popchips Veg Vibes range saying, "We know that a snack should taste great and be made of the good stuff, so we have used intense flavours to make this vegetable-based snack truly pop.”
Trend Themes
1. Plant-based Snacks - The rise of plant-based diets has created an opportunity for businesses to develop snacks made with vegetables, grains and legumes, creating innovative and healthy snack options.
2. Intense Flavors - Intense flavors are now being applied to plant-based snacks, creating new taste experiences for consumers and disrupting traditional snacking options.
3. Eco-friendly Snacks - Eco-conscious consumers are looking for snacks that are made with sustainable ingredients and have a lower carbon footprint, driving the need for eco-friendly snack options.
Industry Implications
1. Healthy Snacks - Developing plant-based snack options could disrupt traditional snacking options and generate new product lines for the Healthy Snacks industry.
2. Food Manufacturing - Innovative plant-based snacks require new manufacturing processes that could disrupt traditional food manufacturing and create opportunities for the food manufacturing industry.
3. Sustainability - Creating eco-friendly snack options and reducing the carbon footprint of snack manufacturing could create competitive advantages for companies in the Sustainability industry.
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