The idea of health has been re-invented in light of the pandemic, and the June 2021 health trends underscore the new way consumers are focusing on their wellbeing. There is a shifted priority on strengthening immune systems, improving gut health, and supporting mental health as many seek to be as proactive as possible when addressing their health.
One notable example of preventative health care comes from the direct-to-consumer brand Memore (pronounced "memory"). The up-and-coming brand offers a range of cognitive performance beverage mixes that were created based on the science and research of the MIND Diet. The diet "has been shown to be effective in slowing cognitive decline and reducing Alzheimer’s risk by as much as 53%." The mixes can be added to water and consumed daily to support a healthy lifestyle.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
