Blueberry is the First Ingredient in Memore Beneficial Drinks
Laura McQuarrie — May 11, 2021 — Lifestyle
References: yourmemore & nosh
Memore (pronounced "memory") is a new direct-to-consumer brand that was created with the support of a leading state university to help prevent cognitive impairment. The brand's whole food functional beverages were crafted based on the science and research of the MIND Diet, which has been shown to be effective in slowing cognitive decline and reducing Alzheimer’s risk by as much as 53%.
Blueberry is the first ingredient in the brand's functional powdered mixes, which only need to be added to water or a favorite beverage for a simple way to get the benefits of the product. Alongside the Base variety, the brand makes Blackberry & Ginger and Blueberry & Lemon flavors that are nutrient-dense and help to provide a full serving of leafy greens, without added sugar or sweeteners.
Blueberry is the first ingredient in the brand's functional powdered mixes, which only need to be added to water or a favorite beverage for a simple way to get the benefits of the product. Alongside the Base variety, the brand makes Blackberry & Ginger and Blueberry & Lemon flavors that are nutrient-dense and help to provide a full serving of leafy greens, without added sugar or sweeteners.
Trend Themes
1. Cognitive Beverage Mixes - Opportunity to develop more direct-to-consumer beverage brands that improve cognitive function and use whole foods as a base ingredient.
2. MIND Diet-inspired Products - Opportunity to develop more functional food and beverage products that are formulated based on the MIND Diet’s principles and scientific research.
3. Powdered Mixes for Health - Opportunity to develop and market more nutrient-dense powder mixes that can be easily added to beverages and foods for easy consumption on-the-go.
Industry Implications
1. Food and Beverage - Develop cognitive-enhancing drink mixes, functional food products, and other food/beverage products that use functional ingredients and aim to improve overall health.
2. Health and Wellness - Explore and innovate in direct-to-consumer health and wellness space, developing and marketing offers that address various health concerns and enhance cognitive function.
3. Nutraceuticals - Innovate in the nutraceutical industry by creating more powdered or encapsulated products that contain functional ingredients such as extracts, vitamins, minerals, and herbal supplements that aim to improve cognitive function and overall health.
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