H3O is positioned as "a new entrant into the functional beverage market," and the entity recently introduced a new line of iced teas called NUDL. The company's motto is 'Get Your Brain Right.'
NUDL's range boasts formulations with ingredients that support cognitive functions such as memory, focus, and sleep. The line includes a Memory tea in Sweet and Peach flavors, and a Blackberry Sleep tea. These beverages incorporate components like MCT oil, selenium, magnesium, and L-theanine. As such, they are positioned as tools for proactive neurological health maintenance. Each beverage is naturally flavored and bosats less than 80 calories and 15 grams of sugar.
Additionally, NUDL will be directing a portion of the proceeds from its functional iced tea range to Alzheimer's disease research.
Image Credit: NUDL
Why This Trend Is Growing
- Brain-boosting Beverages
- Functional beverages like NUDL's iced teas are capitalizing on the growing demand for products that enhance cognitive health.
- Ingredient-innovative Formulations
- NUDL's incorporation of MCT oil, selenium, and L-theanine highlights the trend of using scientifically-backed ingredients in dietary products.
- Health-conscious Flavor Innovation
- The development of flavorful, low-calorie beverage options responds to consumer interest in healthier, yet delicious, nourishment alternatives.
Industries Being Reshaped
- Functional Beverage Industry
- The introduction of NUDL's iced teas contributes to the rapidly expanding market for beverages that offer specific health benefits beyond hydration.
- Nutraceuticals
- NUDL's emphasis on ingredients supporting cognitive functions aligns with the nutraceutical industry's focus on combining nutrition and pharmaceuticals.
- Alzheimer's Research Funding
- By donating proceeds to Alzheimer's research, NUDL intersects with the healthcare industry, showcasing a corporate responsibility trend towards contributing to medical advancements.
