LiquiGlide has officially entered the toothpaste market with Colgate's new nonstick toothpaste tubes. The technology will make every last drop of toothpaste accessible without having to completely flatten or destroy the tube in the process.
LiquiGlide is a company spun out of MIT's Varanasi Research Group that, in 2012, coated the inside of a ketchup bottle to demonstrate the way it helps ease liquids out of their containers with minimal effort. Today, LiquiGlide has teamed up with Colgate to engineer the new recyclable toothpaste tube technology.
The nonstick liquid layer in the tubes can be made from edible food-safe materials. It works by filling in microscopic textures in the container and creates a thin and slippery layer on its surface.
Image Credit: Gizmodo
Why This Trend Is Growing
- Nonstick Packaging
- The technology used in Colgate's nonstick toothpaste tubes could be applied to other consumer products to reduce waste and improve user experience.
- Sustainable Packaging
- The recyclable and edible materials used in the nonstick toothpaste tubes are a potential solution to the growing demand for eco-friendly packaging.
- Liquid-saving Technology
- LiquiGlide's nonstick coating can be applied to other products where users struggle to get every last drop, thus reducing waste and potentially increasing sales.
Industries Being Reshaped
- Personal Care
- The nonstick toothpaste tubes are a game-changer for the personal care industry, with potential application in other packaging products.
- Food and Beverage
- LiquiGlide's technology was initially developed for the food industry and could still have significant applications in liquid containers such as ketchup bottles.
- Consumer Goods
- The nonstick and eco-friendly technology has potential for use in various consumer products, making it a significant innovation for the consumer goods industry.
