The popularity of at-home skincare treatment seriously skyrocketed during the COVID-19 pandemic as individuals were unable to enjoy beauty services due to government-mandated closures. As things have opened or are opening up (depending on where you are located), the practice of complex at-home skincare treatments is here to stay as the trend presents as convenient, intimate, and cost-effective, while also suggesting notes of luxury.
Province Apothecary’s Sculpting + Toning Facial Cupping Set, for instance, is a great example. The product claims to reduce redness, puffiness, dark circles, muscle tension, as well as the appearance of fine lines. It does so through a process called ‘lymphatic drainage’: the movement of stagnant lymph nodes to detox and support healthy skin function.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
