In light of the COVID-19 pandemic, consumers are delaying in-office skincare visits in favor of at-home treatments, however, a new skincare issue is prevalent as consumers adjust to the "new normal" – mask acne (also known as "maksne").
The Lancer Pro Polish Micro-Dermabrasion Device will appeal to consumers wishing to maintain healthy-looking complexions in the safety and convenience of their own homes. Created by Beverly Hills, CA dermatologist and founder of Lancer Skincare, Harold Lancer, MD, the tool uses diamond-encrusted exfoliating tips and vacuum functioning to clear pores from debris while simultaneously stimulating blood flow.
The Lancer Pro Polish Micro-Dermabrasion Device is available to purchase online for $140 USD, compared to in-office treatments which typically cost $275 a treatment.
Image Credit: Lancer
Why This Trend Is Growing
- At-home Skincare Devices
- The rise of at-home skincare devices is providing consumers with a safe and convenient alternative to in-office treatments during the COVID-19 pandemic.
- Microdermabrasion
- The growing popularity of microdermabrasion devices among consumers is creating opportunities for disruptive innovation in the skincare industry.
- Preventative Skincare
- The focus on preventative skincare as a result of maskne is driving the development of new products and services in the beauty industry.
Industries Being Reshaped
- Beauty
- The beauty industry has a chance to innovate by creating more at-home skincare devices, specifically focused on preventative measures against maskne.
- Healthcare
- The healthcare industry can take advantage of the trend towards at-home treatments by creating new technologies that make telemedicine more accessible to dermatology patients.
- E-commerce
- The increasing demand for at-home skincare devices presents an opportunity for e-commerce businesses to expand their offerings and capture new customers.
