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Top 100 Cosmetics Trends in September

From Plant-Based Skincare Lines to Virtual Bridal Makeup

— September 27, 2020 — Fashion
Featured in the September 2020 cosmetics trends are the latest makeup, grooming, skincare, fragrance, and self-care launches—in addition to eco-friendly packaging updates within the industry, mobile experiences that help to connect consumers to the brand, and much more.

As many consumers continue to favor online shopping over in-store experiences during the pandemic, Coty partnered with GoPuff to deliver cosmetics to consumers in as little as 30 minutes. To maintain efficiency, the global beauty company features 25 popular products as a part of the service, and offers it in more than 80 cities across the USA.

Another noteworthy inclusion is the Beauty Beet Box—a subscription service that's made for women of color. The beauty boxes are available on a bi-monthly basis, and come with a variety of full-size products that are plant-based, toxin-free, and cruelty-free.
9.2
Score
Popularity
Activity
Freshness
100
Mineral-Rich Body Lotions
Mineral-Rich Body Lotions
Susanne Kaufmann's Mineral Body Lotion Targets Muscle Tension
<
99
Vanilla Latte Body Scrubs
Vanilla Latte Body Scrubs
Habibi Bath & Body Launched a New Scrub Perfect for the Autumn Season
<
98
Hollywood-Inspired Lipstick Colors
Hollywood-Inspired Lipstick Colors
Gucci Beauty's Rouge à Lèvres Satin lipsticks Offer New Shades
<
97
Influencer-Led Branded Beauty Tutorials
Influencer-Led Branded Beauty Tutorials
Urban Outfitters' Freck Beauty Tutorial Stars Janna Tew
<
96
Hydrating Invisible Sun Care
Hydrating Invisible Sun Care
The Water Drench Broad Spectrum SPF 45 is Weightless
<
95
African Marine Mineral Skincare
African Marine Mineral Skincare
Lovinah's Blue Butterfly Stem Cell Mask Protects and Hydrates
<
94
Cell-Regenerating Face Exfoliants
Cell-Regenerating Face Exfoliants
Summer Fridays launched its Reset AHA Exfoliating Solution
<
93
Pocket-Sized Cosmetic Balms
Pocket-Sized Cosmetic Balms
Dr. PawPaw is Launching Mini Versions of its Balm at CVS Pharmacy
<
92
Gentle Skin-Refining Peels
Gentle Skin-Refining Peels
ELEMIS' Pro-Collagen Tri-Acid Peel Promotes a Renewed Complexion
<
91
Antioxidant Barrier Serums
Antioxidant Barrier Serums
The Concentrate by La Mer Strengthens, Soothes & Protects
<
90
Hydrating SPF Serums
Hydrating SPF Serums
The Resting Beach Face Serum is a Two-in-One Sunscreen-Moisturizer
<
89
Crowdsourced Prebiotic Cleansers
Crowdsourced Prebiotic Cleansers
The Orangesicle Balancing Daily Cleanser Supports Good Bacteria
<
88
Virtual Bridal Makeup Sessions
Virtual Bridal Makeup Sessions
Trinny London is Offering Online Bridal Makeup Appointments
<
87
Celebrity Global Makeup Ambassadors
Celebrity Global Makeup Ambassadors
SHISEIDO Signs Actress and Artist Hunter Schafer
<
86
Chafe Prevention Cosmetics
Chafe Prevention Cosmetics
The Anthony No Sweat Body Defense is Made with Tapioca Starch
<
85
Protective Cruelty-Free Nail Polishes
Protective Cruelty-Free Nail Polishes
Nailberry's L’Oxygéné Line Offers Long Wear and Hydration
<
84
Plant-Based Moisturizing Creams
Plant-Based Moisturizing Creams
Kopari's Vegan Face Moisturizer is a Gel-Cream with Coconut Water
<
83
Fall-Themed Makeup Offerings
Fall-Themed Makeup Offerings
Hourglass Cosmetics Has Released New Products for the Season
<
82
Hydrating Blush Serums
Hydrating Blush Serums
Clove + Hallow's Hydratint Blush Serum is Infused with Hyaluronic Acid
<
81
Three-in-One Skin Treatments
Three-in-One Skin Treatments
Biophile's Root Bionic Refining Essence is Multi-Functional
<
80
Teen-Centric Skincare Marketing
Teen-Centric Skincare Marketing
The Blume Meltdown Ad Features Reviews From Real Teens
<
79
Relieving Hemp-Powered Cosmetics
Relieving Hemp-Powered Cosmetics
The Palmer’s Hemp Oil Body Care Products are Hypoallergenic
<
78
Home Facial Kits
Home Facial Kits
Trilogy Laboratories' Facial Kit Helps People Pamper Themselves
<
77
Honey Jelly Moisturizers
Honey Jelly Moisturizers
Wishful's New Product Offers Instant Hydration & Locks in Moisture
<
76
Skin-Softening Rice Cleansers
Skin-Softening Rice Cleansers
The Rice Wash by Tatcha is a Soft, Non-Stripping Cream Cleanser
<
75
Pineapple Skincare Trios
Pineapple Skincare Trios
Boots' Pineapple Skincare Plumps, Nourishes and Brightens Skin
<
74
Overnight Teeth-Whitening Pens
Overnight Teeth-Whitening Pens
This Overnight Treatment Brightens Smiles Overnight
<
73
Wild-Foraged Replenishing Balms
Wild-Foraged Replenishing Balms
Furtuna Skin's Rinascita Delle Olive Balm Repairs Stressed Skin
<
72
Bold Pore Strips
Bold Pore Strips
Starface's Pore Strips Teaches Skin Acceptance
<
71
Hydrating Exfoliating Masks
Hydrating Exfoliating Masks
Dermalogica's Hydro Masque Exfoliant is Smoothing & Renewing
<
70
Revitalizing Vegan Beauty Oils
Revitalizing Vegan Beauty Oils
The Pinkness Forever Flawless Beauty Oil Brightens and Soothes Skin
<
69
Post-Menopausal Skincare Concentrates
Post-Menopausal Skincare Concentrates
Korres' White Pine Meno-Reverse™ Formula Targets Aging
<
68
3-in-1 Lip Product Color Updates
3-in-1 Lip Product Color Updates
Glossier's High Shine Lacquer is Available in 2 New Colorways
<
67
Handcrafted Mexican Fragrances
Handcrafted Mexican Fragrances
Coqui Coqui Perfumeria's Scents Boast Agave, Tobacco and More
<
66
WOC-Targeted Beauty Boxes
WOC-Targeted Beauty Boxes
The Beauty Beet Box Answers the Beauty Needs of Women of Color
<
65
Tradition-Backed Skincare Lines
Tradition-Backed Skincare Lines
Mia Del Mar Beauty Blends Science and Tradition
<
64
Hair Growth-Supportive Mascaras
Hair Growth-Supportive Mascaras
Kosas' Big Clean Mascara Contains Castor Oil and Vitamin B5
<
63
Affordable Brightening Toners
Affordable Brightening Toners
Good Molecules' Niacinamide Brightening Toner is Priced Under $20
<
62
Cartoon-Themed Makeup Sponges
Cartoon-Themed Makeup Sponges
JUNO & Co.'s Beauty Sponges Feature SpongeBob Characters
<
61
All-Red Designer Cosmetics
All-Red Designer Cosmetics
Chanel's Red Collection Preps for the Fall 2020 Season
<
60
Inclusive Clean Foundations
Inclusive Clean Foundations
Exa's High Fidelity Foundation Contains Microalgae & Maqui Berry
<
59
Collaborative Womenswear Fragrance Launches
Collaborative Womenswear Fragrance Launches
Puig and Rapsodia Released a Fragrance in Argentina
<
58
Makeup Corrector Pens
Makeup Corrector Pens
Clarins' Corrector Pen Touches Up Eyes and Lips on the Go
<
57
Priming Anti-Aging Moisturizers
Priming Anti-Aging Moisturizers
The Ere Perez Moringa All-beauty Crème Boasts "Star" Ingredients
<
56
Multipurpose Charcoal Scrubs
Multipurpose Charcoal Scrubs
Frank Body's Charcoal Body Scrub & Mask Can Be Used All Over
<
55
Irish Moss Face Masks
Irish Moss Face Masks
KNC Beauty’s Big Set Features Unique Face Mask Ingredients
<
54
Artisan Latinx-Owned Fragrance Brands
Artisan Latinx-Owned Fragrance Brands
L'Aromatica Specializes in Preservative-Free, Vegan Scents
<
53
Millennial-Targeted Beauty Sets
Millennial-Targeted Beauty Sets
The Huda Beauty Must Have Set Features Accompanying Accessories
<
52
Galactic Nail Color Sets
Galactic Nail Color Sets
Lights Lacquer's Supernova Series Features Metallic and Shimmering Shades
<
51
Mindfully Luxe Beauty Brands
Mindfully Luxe Beauty Brands
Elaluz Harnesses the Power of Brazilian Fruit & Plant Extracts
<
50
Nourishing SPF Hair Mists
Nourishing SPF Hair Mists
COOLA's Scalp & Hair Mist Organic Sunscreen is Water-Resistant
<
49
Naturally Formulated Baby Cosmetics
Naturally Formulated Baby Cosmetics
The Lafe’s Natural BodyCare Baby Care Line is Organic
<
48
Menstruation-Syncing Face Sheets
Menstruation-Syncing Face Sheets
Rael's 4 Sheet Masks Target Your Skin's Needs During Your Cycle
<
47
Kombucha-Infused Probiotic Masks
Kombucha-Infused Probiotic Masks
Pop Beauty's Pombucha Probiotic Mask Has Pomegranate & Kombucha
<
46
Tropical Fragrance Mists
Tropical Fragrance Mists
The 'Cheirosa ’39' Coco Cabana Body Fragrance Mist is Coconut-Infused
<
45
Pop-Out Eco-Friendly Razors
Pop-Out Eco-Friendly Razors
V's Razors Feature Pop-In Pop-Out Blade Technology
<
44
Inclusive Bodycare Lines
Inclusive Bodycare Lines
Topicals Helps Gen Z Target Psoriasis, Hyperpigmentation & More
<
43
Bubbling Gel Masks
Bubbling Gel Masks
The Milk Foam Bubble Masks Transforms from a Gel to Whipped Bubbles on the Face
<
42
Skincare Booster Powders
Skincare Booster Powders
DERMAdoctor's Booster Powder Enhances Serums, Foundations & Moisturizers
<
41
Clean Beauty Subscriptions
Clean Beauty Subscriptions
The Clean Beauty Kit Helps Consumers Discover New Clean Products
<
40
Vegan-Approved Male Grooming Products
Vegan-Approved Male Grooming Products
Bulldog Skincare for Men Launched a New Eco-Friendly Series
<
39
Nostalgic Argentinian-Inspired Fragrances
Nostalgic Argentinian-Inspired Fragrances
Imaginary Authors' Telegrama References Vintage Travel
<
38
Hydrating Spring Water Skincare
Hydrating Spring Water Skincare
Sand & Sky's Tasmanian Spring Water Collection is Ultra-Hydrating
<
37
Handcrafted Fragrance Discovery Kits
Handcrafted Fragrance Discovery Kits
Xinú's Collection Kit Features all of the Brand's Scents
<
36
3D-Modeled Pedicure Stickers
3D-Modeled Pedicure Stickers
ManiMe's PediMe Stickers Simplify At-Home Pedicures
<
35
Wellness-Centric Skincare Brands
Wellness-Centric Skincare Brands
KLUR is a Black-Owned Beauty Brand with Handcrafted Formulas
<
34
21-Day Beauty Promotions
21-Day Beauty Promotions
Ulta Beauty Relaunches Its 21 Days of Beauty Sale with Up to 50% Off
<
33
Mood-Boosting Self Care Kits
Mood-Boosting Self Care Kits
The Klei Uplift Self Care Set Boasts Natural Beauty Remedies
<
32
Affordable Targeted Skincare
Affordable Targeted Skincare
Glossybox Debuted a New Line of 'No-Nonsense' Cosmetic Products
<
31
Skin-Nourishing Sunscreen Sticks
Skin-Nourishing Sunscreen Sticks
The Salt & Stone Sunscreen Face Stick is Water-Resistant
<
30
Artisan Fragrance Collector Kits
Artisan Fragrance Collector Kits
Fueguia 1833's Bitácora Collection Highlights 9 Ingredient Groups
<
29
Bright Playful Makeup
Bright Playful Makeup
SHEGLAM Launched the Ultra-Sophisticated Stay Wild Cosmetic Collection
<
28
Skin-Amplifying Beauty Mixes
Skin-Amplifying Beauty Mixes
Bend Beauty Transforms Your Skin From the Inside Out
<
27
Elderberry Jelly Cleansers
Elderberry Jelly Cleansers
Biossance's Jelly-to-Oil Cleanser Washes Away Makeup & Hydrates Skin
<
26
Plant-Based Inclusive Skincare Lines
Plant-Based Inclusive Skincare Lines
Melanin60 Skincare Boasts Solutions for All Skin Types
<
25
Goat Milk Skincare Kits
Goat Milk Skincare Kits
The Milk Probiotic Skincare Starter Kit Shares Six Star Products
<
24
30-Minute Makeup Delivery Partnerships
30-Minute Makeup Delivery Partnerships
Coty Partners with GoPuff to Deliver Cosmetics Quickly
<
23
Short-Form Reality Shows
Short-Form Reality Shows
e.l.f. Cosmetics is Introducing the First-Ever TikTok Reality Show
<
22
DIY Skincare Regimens
DIY Skincare Regimens
aN-hydra Shares a Number of Creative and Luxurious Skincare Products
<
21
At-Home Microdermabrasion Tools
At-Home Microdermabrasion Tools
The Lancer Pro Polish Micro-Dermabrasion Device Prevents "Maskne"
<
20
Soothing Anti-Blemish Sticks
Soothing Anti-Blemish Sticks
Pop Beauty's Be Gone! Disappears Blemishes with Cica
<
19
Natural Pain Relief Balms
Natural Pain Relief Balms
The Nature’s Willow Willow Balm Alleviates Discomfort Naturally
<
18
Maskne Skincare Bundles
Maskne Skincare Bundles
Hero Cosmetics' Bundle Supports "Every Stage of the Maskne Cycle"
<
17
Curated Manicure Sets
Curated Manicure Sets
The Tweezerman x Tom Bachik: The Expert Manicure Set Shares Six Essentials
<
16
Water-Powered Skincare Routines
Water-Powered Skincare Routines
aN-hydra Displays the Power of Powdered Skincare Products
<
15
Next-Gen Beauty Showcases
Next-Gen Beauty Showcases
Pop-In@Nordstrom New Beauty Introduces Emerging Brands
<
14
Scented Dry Shampoo Collaborations
Scented Dry Shampoo Collaborations
OUAI and Byredo's Dry Shampoo Helps You Skip the Conditioner
<
13
Hygienic Travel Skincare
Hygienic Travel Skincare
The BluBag Includes a Mix of Facial Skincare & Hygiene Products
<
12
Waste-Free Deodorant Applicators
Waste-Free Deodorant Applicators
The 'Kiima' Refillable Deodorant Applicator is Stylish
<
11
Virtual Self-Care Experiences
Virtual Self-Care Experiences
Tatcha Created an Animal Crossing Island to Introduce New Skincare
<
10
Streetwear Cosmetic Collaborations
Streetwear Cosmetic Collaborations
Supreme and Pat McGrath Launched a New Lipstick Collaboration
<
9
Virtual Reality Pedicures
Virtual Reality Pedicures
Kohler Waters Spa Debuted Exciting New Offerings on Its 2020 Menu
<
8
Circular Personal Care Systems
Circular Personal Care Systems
Era Zero Waste Applies the Milkman Model to Personal Care Products
<
7
Paper Serum Packaging
Paper Serum Packaging
The Innisfree Intensive Hydrating Serum Paper Edition is Eco-Friendly
<
6
Waste Prevention Soap Cases
Waste Prevention Soap Cases
The 'ScrubsUp' Soap Case Extends the Life of Shampoo Bars
<
5
Celebrity-Founded Refillable Cosmetics
Celebrity-Founded Refillable Cosmetics
Fenty Skin Debuts Eco-Friendly, Refillable Products
<
4
Exfoliating Silicone Shower Accessories
Exfoliating Silicone Shower Accessories
The Tooletries Body Scrubber Provides a Deep Clean
<
3
Touchless Beauty Applicators
Touchless Beauty Applicators
Meiyume's Applicators Enhance the Hygiene of Regimens at Home
<
2
Eco-Refill Pump Packaging
Eco-Refill Pump Packaging
The Raku-raku Switch Turns Refill Pouches into the Primary Packaging
<
1
Intuitive Cosmetic Refill Stations
Intuitive Cosmetic Refill Stations
This NIVEA Shower Gel Refill Station Reduces Plastic Waste
<