Featured in the September 2020 cosmetics trends are the latest makeup, grooming, skincare, fragrance, and self-care launches—in addition to eco-friendly packaging updates within the industry, mobile experiences that help to connect consumers to the brand, and much more.
As many consumers continue to favor online shopping over in-store experiences during the pandemic, Coty partnered with GoPuff to deliver cosmetics to consumers in as little as 30 minutes. To maintain efficiency, the global beauty company features 25 popular products as a part of the service, and offers it in more than 80 cities across the USA.
Another noteworthy inclusion is the Beauty Beet Box—a subscription service that's made for women of color. The beauty boxes are available on a bi-monthly basis, and come with a variety of full-size products that are plant-based, toxin-free, and cruelty-free.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
