Volition Beauty's newest product is the Orangesicle Balancing Daily Cleanser, which is packed with antioxidants to fight free radicals and prebiotics to nourish the skin's beneficial bacteria. The daily, sulfate-free gel cleanser is formulated to be gentle enough to clear impurities, all the while offering soothing and balancing benefits without harsh ingredients like synthetic dyes and artificial fragrances. The balancing daily cleanser for all skin types contains ingredients like coconut extracts, which work as naturally derived surfactants that share cleansing, toning and purifying benefits.
As a crowdsourced beauty brand, Volition Beauty teamed up with its community to determine the benefits, ingredients and functions of the product that its target audience wanted to see. The product development process also involved VIP customers receiving two different formulas for consideration and ultimately one was declared the winner.
Image Credit: Volition Beauty
Key Themes Behind This Trend
- Crowdsourced Beauty Products
- Explore the potential of involving customers in the product development process, allowing for more personalized and customer-driven creations.
- Prebiotic Skincare
- Discover the growing trend of incorporating prebiotics into skincare products to support and nourish beneficial bacteria on the skin.
- Sulfate-free Cleansers
- Tap into the demand for gentle and sulfate-free cleansers that effectively remove impurities without harsh ingredients.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can benefit from the innovation opportunity to create crowdsourced products that cater to specific consumer preferences.
- Skincare
- In the skincare industry, there is a disruptive innovation opportunity to incorporate prebiotics into products for their skin nourishing benefits.
- Natural and Clean Beauty
- The natural and clean beauty sector can seize the opportunity to develop sulfate-free cleansers that align with consumers' increasing preference for gentle, non-toxic products.
