Top 100 Cosmetics Trends in August

From Pizza-Inspired Eye Shadows to Cannabis-infused Lash Serums

The August 2019 cosmetics trends cover the latest innovations in skincare, makeup, grooming and personal care, with unique ingredients, vivid color combinations, and much more featured.

One feature comes from The Body Shop, with its limited edition body butter, yogurt and polish making use of repurposed bananas that aren't able to be sold in supermarkets. All three products aim to reduce food waste by upcycling the fruit, and the use of the puree works to deeply nourish and moisturize the skin.

While makeup sponges have been a popular staple among makeup fanatics for some time now, the velvety blending sponge from Sunday Ivy aims to improve upon the original design. Using microfiber materials and a unique texture, the sponge flawlessly blends liquid makeup products, and absorbs 70% less product than traditional designs -- making it more effective and less wasteful.

SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 99%
Freshness 9%
Free Radical-Shielding Moisturizers
CATEGORY
Fashion
Free Radical-Shielding Moisturizers
Relaxing Summer Shower Lines
CATEGORY
Fashion
Relaxing Summer Shower Lines
Whole-Plant Hemp Balms
CATEGORY
Fashion
Whole-Plant Hemp Balms
Soothing Organic Oil Cleansers
CATEGORY
Fashion
Soothing Organic Oil Cleansers
Fast-Acting Anti-Aging Moisturizers
CATEGORY
Fashion
Fast-Acting Anti-Aging Moisturizers
Flowerless Feminine Fragrances
CATEGORY
Fashion
Flowerless Feminine Fragrances
Skin-Nourishing Bug Balms
CATEGORY
Fashion
Skin-Nourishing Bug Balms
Customizable Brunette Toners
CATEGORY
Fashion
Customizable Brunette Toners
Self-Love Razor Campaigns
CATEGORY
Pop Culture
Self-Love Razor Campaigns
Masculine Charcoal Activated Cleansers
CATEGORY
Lifestyle
Masculine Charcoal Activated Cleansers
Ultra-Hydrating Beauty Powders
CATEGORY
Fashion
Ultra-Hydrating Beauty Powders
Multitasking Beauty Oils
CATEGORY
Fashion
Multitasking Beauty Oils
Transformative Cleanser Collections
CATEGORY
Fashion
Transformative Cleanser Collections
Branded Treasure Hunts
CATEGORY
Marketing
Branded Treasure Hunts
Purifying Facial Clay Masks
CATEGORY
Fashion
Purifying Facial Clay Masks
Daily Facial Dry Brushes
CATEGORY
Fashion
Daily Facial Dry Brushes
Retexturizing Body Polishes
CATEGORY
Fashion
Retexturizing Body Polishes
Premium Shimmering Dry Oils
CATEGORY
Business
Premium Shimmering Dry Oils
Travel CBD Beauty Sets
CATEGORY
Fashion
Travel CBD Beauty Sets
Dedicated Natural Hair Salons
CATEGORY
Business
Dedicated Natural Hair Salons
Web Comedy-Themed Lipsticks
CATEGORY
Pop Culture
Web Comedy-Themed Lipsticks
Calming Cica Mists
CATEGORY
Fashion
Calming Cica Mists
Targeted Sweat-Absorbing Lotions
CATEGORY
Lifestyle
Targeted Sweat-Absorbing Lotions
Fragrant Plant-Based Cosmetics
CATEGORY
Fashion
Fragrant Plant-Based Cosmetics
Thin Hair-Combating Treatments
CATEGORY
Fashion
Thin Hair-Combating Treatments
Gentle Cica Skincare
CATEGORY
Fashion
Gentle Cica Skincare
Miniature Skincare Campaigns
CATEGORY
Marketing
Miniature Skincare Campaigns
Women's Cannabis Care Products
CATEGORY
Fashion
Women's Cannabis Care Products
Pearlescent Body Oils
CATEGORY
Fashion
Pearlescent Body Oils
Low-Impact Sheet Masks
CATEGORY
Eco
Low-Impact Sheet Masks
Makeup-Complementing Skincare Collections
CATEGORY
Fashion
Makeup-Complementing Skincare Collections
Finger-Friendly Eyeshadow Cosmetics
CATEGORY
Fashion
Finger-Friendly Eyeshadow Cosmetics
Achromatic Makeup Collections
CATEGORY
Fashion
Achromatic Makeup Collections
Clarifying Overnight Masks
CATEGORY
Fashion
Clarifying Overnight Masks
Cocktail-Inspired Bath Infusers
CATEGORY
Fashion
Cocktail-Inspired Bath Infusers
Prebiotic Aluminum-Free Deodorants
CATEGORY
Lifestyle
Prebiotic Aluminum-Free Deodorants
Ice Cream-Inspired Cosmetic Sets
CATEGORY
Fashion
Ice Cream-Inspired Cosmetic Sets
Double-Sided Jade Facial Rollers
CATEGORY
Fashion
Double-Sided Jade Facial Rollers
Miniature Skincare Fridges
CATEGORY
Fashion
Miniature Skincare Fridges
Women-Founded Natural Skincare Products
CATEGORY
Business
Women-Founded Natural Skincare Products
Masculine Vitamin-Enriched Moisturizers
CATEGORY
Fashion
Masculine Vitamin-Enriched Moisturizers
Ultra-Personalized Perfumes
CATEGORY
Art & Design
Ultra-Personalized Perfumes
Anti-Aging Mulberry Silk Towels
CATEGORY
Business
Anti-Aging Mulberry Silk Towels
Invigorating Odor-Combating Body Sprays
CATEGORY
Fashion
Invigorating Odor-Combating Body Sprays
Amethyst Beauty Rollers
CATEGORY
Lifestyle
Amethyst Beauty Rollers
Supersized Skincare Bottles
CATEGORY
Fashion
Supersized Skincare Bottles
Vegan Cartoon-Themed Makeup
CATEGORY
Eco
Vegan Cartoon-Themed Makeup
Cannabis-Infused Lash Serums
CATEGORY
Fashion
Cannabis-Infused Lash Serums
Fruit-Based Sleep Masks
CATEGORY
Fashion
Fruit-Based Sleep Masks
Compact Solidified Male Perfumes
CATEGORY
Fashion
Compact Solidified Male Perfumes
Dual-Action Complexion Applicators
CATEGORY
Fashion
Dual-Action Complexion Applicators
Celery-Powered Moisturizers
CATEGORY
Fashion
Celery-Powered Moisturizers
Affordable Watermelon-Infused Skincare
CATEGORY
Fashion
Affordable Watermelon-Infused Skincare
Hybrid Blending Sponges
CATEGORY
Fashion
Hybrid Blending Sponges
Antioxidant-Rich Natural Facial Serums
CATEGORY
Fashion
Antioxidant-Rich Natural Facial Serums
Pizza-Inspired Eyeshadow Palettes
CATEGORY
Fashion
Pizza-Inspired Eyeshadow Palettes
Blowout-Inspired Mascaras
CATEGORY
Fashion
Blowout-Inspired Mascaras
Calming CBD Moisturizers
CATEGORY
Fashion
Calming CBD Moisturizers
Carefully Curated Skincare Kits
CATEGORY
Fashion
Carefully Curated Skincare Kits
Beauty Consultation Cafes
CATEGORY
World
Beauty Consultation Cafes
Dual-Purpose Beauty Brushes
CATEGORY
Fashion
Dual-Purpose Beauty Brushes
Repurposed Banana Body Products
CATEGORY
Fashion
Repurposed Banana Body Products
Collagen-Infused CBD Face Creams
CATEGORY
Fashion
Collagen-Infused CBD Face Creams
Customized Skincare Subscriptions
CATEGORY
Art & Design
Customized Skincare Subscriptions
Celery Juice-Infused Face Masks
CATEGORY
Fashion
Celery Juice-Infused Face Masks
Ice Cream-Inspired Eyeshadows
CATEGORY
Fashion
Ice Cream-Inspired Eyeshadows
Fuzzy Velvet Makeup Sponges
CATEGORY
Pop Culture
Fuzzy Velvet Makeup Sponges
Peelable Bronzer Packaging
CATEGORY
Art & Design
Peelable Bronzer Packaging
Repurposed Coffee Scrubs
CATEGORY
Eco
Repurposed Coffee Scrubs
Male-Targeted Anti-Aging Kits
CATEGORY
Lifestyle
Male-Targeted Anti-Aging Kits
Thermal Nail Lacquers
CATEGORY
Fashion
Thermal Nail Lacquers
Upcycled Berry Oils
CATEGORY
Eco
Upcycled Berry Oils
Celebratory Doll Cosmetics
CATEGORY
Fashion
Celebratory Doll Cosmetics
Snack-Sharing Beauty Pop-Ups
CATEGORY
Marketing
Snack-Sharing Beauty Pop-Ups
Ice Cream Eyeshadow Palettes
CATEGORY
Fashion
Ice Cream Eyeshadow Palettes
Vegan CBD-Infused Skincare Products
CATEGORY
Lifestyle
Vegan CBD-Infused Skincare Products
Upcycled Produce Care Products
CATEGORY
Eco
Upcycled Produce Care Products
Color-Changing Nail Polishes
CATEGORY
Fashion
Color-Changing Nail Polishes
Superfood Skincare Moisturizers
CATEGORY
Fashion
Superfood Skincare Moisturizers
Anti-Aging Seaweed Blankets
CATEGORY
Lifestyle
Anti-Aging Seaweed Blankets
Stress-Reducing Skincare Serums
CATEGORY
Fashion
Stress-Reducing Skincare Serums
Crystal-Infused Lip Glosses
CATEGORY
Fashion
Crystal-Infused Lip Glosses
Protective Blueberry Skincare
CATEGORY
Eco
Protective Blueberry Skincare
Juice Box-Inspired Fragrances
CATEGORY
Fashion
Juice Box-Inspired Fragrances
Holographic Lip Glosses
CATEGORY
Fashion
Holographic Lip Glosses
Influencer-Powered Beauty Platforms
CATEGORY
Tech
Influencer-Powered Beauty Platforms
Limited-Edition Beauty Brand Apparel
CATEGORY
Fashion
Limited-Edition Beauty Brand Apparel
Stress Relief Skincare Buses
CATEGORY
Marketing
Stress Relief Skincare Buses
Eco-Conscious Cosmetic Bottles
CATEGORY
Eco
Eco-Conscious Cosmetic Bottles
Portable Pop-Up Cosmetic Boxes
CATEGORY
Fashion
Portable Pop-Up Cosmetic Boxes
Hair-Removing Leg Masks
CATEGORY
Fashion
Hair-Removing Leg Masks
Kombucha-Based Face Mists
CATEGORY
Fashion
Kombucha-Based Face Mists
Sustainable Genderless Skincare
CATEGORY
Fashion
Sustainable Genderless Skincare
Virtual Beauty Mirrors
CATEGORY
Business
Virtual Beauty Mirrors
Comic Strip Packaging
CATEGORY
Art & Design
Comic Strip Packaging
Crime-Themed Beauty Brands
CATEGORY
Fashion
Crime-Themed Beauty Brands
Soap-Based Toiletry Packaging
CATEGORY
Eco
Soap-Based Toiletry Packaging
Refillable Concealer Tubes
CATEGORY
Eco
Refillable Concealer Tubes
Experiential K-Beauty Pop-Ups
CATEGORY
Fashion
Experiential K-Beauty Pop-Ups

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