Korean beauty brand SKIN&LAB unveiled a range of four topical solutions for sensitive skin, each of which is powered by a potent ingredient called cica—also known as Centella Asiatica or Tiger Grass. The four-piece K-beauty product line includes a cleanser, toner, cream and spot zapper, which are gentle on skin and form a simple beauty routine.
Antioxidant-rich Cica is a herbal plant that has been in use for thousands of years and it has emerged as a popular ingredient in Korean skincare, particularly for its ability to soothe sensitive, dry, itchy, red and acne-prone skin. Notably, cica is said to boost microcirculation, which is beneficial for the absorption of vital nutrients, vitamin, oxygen and minerals.
Key Themes Behind This Trend
- Cica Skincare
- The trend of using Cica as a key ingredient in skincare products for sensitive skin is disrupting the beauty industry's traditional approach to addressing skin concerns.
- Gentle Skincare
- The trend towards gentle skincare is disrupting the beauty industry, challenging marketers to prioritize the health and comfort of skin over aggressive formulas that promise quick results.
- K-beauty
- The trend of K-beauty is disrupting the global beauty industry, introducing new ingredients, formulations, and approaches to skincare routines.
Where This Applies
- Beauty Industry
- The beauty industry can capitalize on the Cica skincare trend by developing gentle, Cica-infused formulations that cater to consumers with sensitive and problematic skin.
- Natural Skincare Industry
- The natural skincare industry can capitalize on the gentle skincare trend by exploring the use of herbal ingredients like Cica in their formulations, which can appeal to consumers seeking non-toxic and sustainable options.
- K-beauty Industry
- The K-beauty industry can continue to leverage its trendsetting reputation by developing innovative, gentle skincare products that utilize popular ingredients like Cica to address a range of skin concerns.
