This category has surely expanded over the last couple of years, hence, the K-beauty gift is not an outlandish idea for a present, it is even quite chic. The space has some interesting products on the roaster. For example, Kaja introduces the Beauty Bento Eyeshadow Trio or SKIN&LAB boasts a cica-powered collection for sensitive skin. While the multi-functional aesthetic of the packaging is what stands out in the former, the innovative ingredient is what captures consumer attention in the latter. Cica is also referred to as Centella Asiatica or Tiger Grass.
The K-beauty gift category also highlights some incredibly adorable products — FaceTory, for instance, launches a skincare fridge to enhance the beauty experience for consumers.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 55%
Freshness 9%
