Korea's PURITO launched its Centella Green Range as a vegan-friendly, cruelty-free, eco-friendly skincare line that is supported by the Environmental Working Group's framework for safety that empowers consumers to lead healthier lives in a healthier environment.
As its name suggests, the Centella Green Range is powered by the centella asiatica plant, which is more commonly known as "cica" in the world of skincare. Cica is rich with amino acids and antioxidants and provides powerful anti-aging benefits.
Some of the products that can be found in the new K-beauty skincare range include the Centella Green Level Buffet Serum, the Centella Green Level Calming Toner and the Centella Green Level Recovery Cream, which boasts a high concentration of 50% centella asiatica. As well as sharing powerful personal care solutions and an environmental mission, the range also appeals to those with sensitive skin by promoting water-based options as an alternative to alcohol.