PURITO's 'Centella Green Range' Harnesses the Power of Cica
Laura McQuarrie — January 17, 2019 — Eco
References: puritoen & prnewswire
Korea's PURITO launched its Centella Green Range as a vegan-friendly, cruelty-free, eco-friendly skincare line that is supported by the Environmental Working Group's framework for safety that empowers consumers to lead healthier lives in a healthier environment.
As its name suggests, the Centella Green Range is powered by the centella asiatica plant, which is more commonly known as "cica" in the world of skincare. Cica is rich with amino acids and antioxidants and provides powerful anti-aging benefits.
Some of the products that can be found in the new K-beauty skincare range include the Centella Green Level Buffet Serum, the Centella Green Level Calming Toner and the Centella Green Level Recovery Cream, which boasts a high concentration of 50% centella asiatica. As well as sharing powerful personal care solutions and an environmental mission, the range also appeals to those with sensitive skin by promoting water-based options as an alternative to alcohol.
As its name suggests, the Centella Green Range is powered by the centella asiatica plant, which is more commonly known as "cica" in the world of skincare. Cica is rich with amino acids and antioxidants and provides powerful anti-aging benefits.
Some of the products that can be found in the new K-beauty skincare range include the Centella Green Level Buffet Serum, the Centella Green Level Calming Toner and the Centella Green Level Recovery Cream, which boasts a high concentration of 50% centella asiatica. As well as sharing powerful personal care solutions and an environmental mission, the range also appeals to those with sensitive skin by promoting water-based options as an alternative to alcohol.
Trend Themes
1. Eco-friendly Skincare - Opportunity for disruptive innovation: Develop innovative skincare products that are vegan-friendly, cruelty-free, and eco-friendly, supported by safety frameworks for healthier lives and environment.
2. Cica-based Skincare - Opportunity for disruptive innovation: Create skincare products harnessing the anti-aging benefits of centella asiatica (cica) plant, rich in amino acids and antioxidants.
3. Water-based Skincare - Opportunity for disruptive innovation: Design water-based personal care solutions as an alternative to alcohol-based options, catering to sensitive skin needs.
Industry Implications
1. Skincare Industry - Opportunity for disruptive innovation: Revolutionize the skincare industry by introducing vegan-friendly, cruelty-free, eco-friendly products supported by safety frameworks.
2. K-beauty Industry - Opportunity for disruptive innovation: Lead the K-beauty industry by developing cica-based skincare products with powerful anti-aging properties.
3. Personal Care Industry - Opportunity for disruptive innovation: Transform the personal care industry by offering water-based skincare solutions as a sensitive skin-friendly alternative.
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