These February 2019 cosmetics range from personalized skincare subscription to viral rapper cosmetics.
Launched in celebration of Valentine's Day, Kylie Cosmetics' new range of holiday-themed products consists of signature lip glosses, an eye-shadow palette and blush varieties. Kylie Jenner's sister Kim Kardashian also launched her newest fragrance range just in time for Valentine's Day 2019, with scents 'Wifey,' 'Baddie' and 'Baby Girl' featured in a pastel-hued campaign starring the multi-talented star.
The @kikopaint Instagram account by makeup artist Kiki Nafig and @terrybarberonbeauty's profile are additional standouts changing the beauty landscape with images that reference surrealist art work or those that juxtapose makeup looks with images of obscure items like food, washroom fixtures and aluminum foil.
Rapper Bhad Bhabie's collaboration with CopyCat Beauty rounds off this list of February 2019 cosmetics trends and speaks to Gen-Z consumers' growing desire for affordable and accessible versions of their favorite designer beauty products.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
