Kopari is Venturing into Oral Care with Coconut Oil Toothpaste
Laura McQuarrie — February 7, 2019 — Lifestyle
References: koparibeauty & bustle
Kopari has made a name for itself with its Instagram-friendly coconut oil-based beauty products and it is now exploring the world of oral care with its all-new antimicrobial coconut oil toothpaste products.
While some health-conscious consumers are familiar with the practice of oil pulling with coconut oil to support good oral hygiene and overall health, and the Kopari Coconut Toothpastes may offer a more familiar way for consumers to make the most of all-natural coconut oil for oral care. The toothpaste products are free from fluoride but do contain Hydroxyapatite as an alternative for strengthening and repairing enamel.
Kopari's fresh vegan-friendly coconut oil oral care products are offered in Coconut Toothpaste and whitening Coconut Charcoal Toothpaste varieties, both of which come in refreshing minty flavors.
While some health-conscious consumers are familiar with the practice of oil pulling with coconut oil to support good oral hygiene and overall health, and the Kopari Coconut Toothpastes may offer a more familiar way for consumers to make the most of all-natural coconut oil for oral care. The toothpaste products are free from fluoride but do contain Hydroxyapatite as an alternative for strengthening and repairing enamel.
Kopari's fresh vegan-friendly coconut oil oral care products are offered in Coconut Toothpaste and whitening Coconut Charcoal Toothpaste varieties, both of which come in refreshing minty flavors.
Trend Themes
1. Antimicrobial Toothpaste - The use of antimicrobial ingredients in toothpaste provides an opportunity for companies to offer products that actively fight against bacteria and promote oral health.
2. Coconut Oil-based Oral Care - The incorporation of coconut oil in oral care products presents a disruptive innovation opportunity to provide consumers with a natural alternative for maintaining oral hygiene.
3. Fluoride-free Toothpaste - The growing demand for fluoride-free toothpaste creates a market gap for companies to offer alternative solutions that focus on natural ingredients and oral health benefits.
Industry Implications
1. Oral Care - The oral care industry can explore the use of antimicrobial ingredients and natural alternatives, such as coconut oil, to develop innovative products that cater to consumer preferences and promote oral health.
2. Beauty and Personal Care - Companies in the beauty and personal care industry can venture into oral care products like Kopari did, leveraging their expertise in natural and sustainable ingredients to create innovative oral care solutions.
3. Natural Products - The natural products industry can expand its offerings by including fluoride-free toothpaste options and coconut oil-based oral care products, meeting the growing demand for natural alternatives in the personal care market.
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