This Hourglass Foundation Provides Lightweight Full Coverage
Riley von Niessen — January 30, 2019 — Fashion
A new Hourglass foundation was recently revealed by the cruelty free luxury beauty label, with the lightweight liquid formula working to cover up redness, dark spots, and other imperfections with ease.
As the foundation is so full coverage, consumers only need a small amount to get that flawless airbrushed look. Unlike many others on the market, Hourglass' formula is made to set onto the skin quickly, ensuring there's no tackiness left behind, and that the product doesn't feel heavy or unnatural on the skin. This also means that the formula needs to be blended into the skin relatively quickly to avoid any unevenness however.
The new Hourglass foundation is currently available on the brand's website, as well as from retailers like Sephora.
As the foundation is so full coverage, consumers only need a small amount to get that flawless airbrushed look. Unlike many others on the market, Hourglass' formula is made to set onto the skin quickly, ensuring there's no tackiness left behind, and that the product doesn't feel heavy or unnatural on the skin. This also means that the formula needs to be blended into the skin relatively quickly to avoid any unevenness however.
The new Hourglass foundation is currently available on the brand's website, as well as from retailers like Sephora.
Trend Themes
1. Lightweight Full Coverage Foundations - Opportunity for beauty brands to create transformative foundations that offer a flawless look without feeling heavy or unnatural on the skin
2. Cruelty-free Beauty - Opportunity for beauty companies to appeal to socially and environmentally conscious consumers by offering cruelty-free products
3. Quick-setting Formulations - Opportunity for beauty brands to develop formulas that set quickly on the skin, offering a more convenient application process.
Industry Implications
1. Beauty - Companies in the beauty industry can innovate by formulating cruelty-free and quick-setting foundations that offer full coverage while feeling lightweight on the skin
2. Fashion and Cosmetics Retail - Retailers such as Sephora can capitalize on the trend by offering a wide range of cruelty-free, lightweight and quick-setting foundation options to their customers
3. Personal Care - Opportunity for personal grooming and care brands to innovate and offer cruelty-free, lightweight and quick-setting foundation options as part of their range of offerings.
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