The top 2020 social media trends reflect changes that have been made to major platforms over the last year to address concerns like privacy and mental health, as well as the emergence of new platforms like TikTok, which is especially popular with Gen Z. While TikTok offers many in-app editing tools to help its community create dynamic, short-form videos, they tend to be spontaneous and genuine, and inspire users to get creative when participating in challenges on the platform.
With the rise of influencer marketing and hyper-curated content, social media users are looking for authentic connections more than ever, which has led to some brands launching divergent campaigns based around the "anti-influencer," unbranding, unfollowing and users' least popular content.
Stay ahead of the social media innovations ahead with Trend Hunter's 2020 Trend Report.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
