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Top 100 Social Media Trends for 2020

From Short-Form Influencer Shows to Brutally Honest Brands

— January 26, 2020 — Pop Culture
The top 2020 social media trends reflect changes that have been made to major platforms over the last year to address concerns like privacy and mental health, as well as the emergence of new platforms like TikTok, which is especially popular with Gen Z. While TikTok offers many in-app editing tools to help its community create dynamic, short-form videos, they tend to be spontaneous and genuine, and inspire users to get creative when participating in challenges on the platform.

With the rise of influencer marketing and hyper-curated content, social media users are looking for authentic connections more than ever, which has led to some brands launching divergent campaigns based around the "anti-influencer," unbranding, unfollowing and users' least popular content.

Stay ahead of the social media innovations ahead with Trend Hunter's 2020 Trend Report.
8.8
Score
Popularity
Activity
Freshness
100
Bitter-Sweet V-Day Packaging
Bitter-Sweet V-Day Packaging
Polar Seltzer Covers the Two Extremes of the Romantic Holiday
<
99
Location-Based Messaging Apps
Location-Based Messaging Apps
The 'Theo' Chat App Creates Chatrooms for Public Spaces
<
98
Album-Promoting AR Filters
Album-Promoting AR Filters
Spotify Launched a Branded AR Effect on Instagram for Headie One
<
97
Split-Screen Makeup Try-Ons
Split-Screen Makeup Try-Ons
YouTube Now Lets Viewers Play with Augmented Reality Makeup
<
96
Sneaker-Branded Social Media Contests
Sneaker-Branded Social Media Contests
Vessi Footwear Launched a Social Media Giveaway Contest
<
95
Personalized Travel Deal Chatbots
Personalized Travel Deal Chatbots
The 'Travel Professor' Lets Users Pinpoint the Best Deals
<
94
Rosé Brand Influencer Competitions
Rosé Brand Influencer Competitions
Rosé All Day is on the Hunt for a Rosé Influencer
<
93
Anti-Influencer Fashion Campaigns
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
<
92
Next-Gen Modeling Platforms
Next-Gen Modeling Platforms
FMO Directly Connects Online Retailers and Aspiring Models
<
91
Unappreciated Photo Campaigns
Unappreciated Photo Campaigns
Kahlua's 'Zero Likes Given' Highlights Unliked Instagram Photos
<
90
Fuzzy Velvet Makeup Sponges
Fuzzy Velvet Makeup Sponges
Sunday Ivy's New Line of Velvet Makeup Sponges Has a Flawless Finish
<
89
Powerful First Shave Films
Powerful First Shave Films
Gillette's 'First Shave' Follows a Trans Man's Shaving Journey
<
88
Imperfect Photo Galleries
Imperfect Photo Galleries
The Zero Likes Given Exhibition Provides an Escape Social Pressures
<
87
Fashionable Social Media Templates
Fashionable Social Media Templates
Tommy Hilfiger Launched a Range of Instagram Story Templates
<
86
Social Media Phone Features
Social Media Phone Features
Samsung's Instagram Mode Makes for a Seamless Social Media Experience
<
85
Satirical Social Media Newspapers
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
<
84
Emotive Loyalty Program Identities
Emotive Loyalty Program Identities
The Coffee and Tea Leaf's App Boasts Whimsical Illustrations
<
83
Short-Form Influencer Shows
Short-Form Influencer Shows
Snapchat's 'Creator Shows' Star Influencers & Celebrities
<
82
Mexican Eatery Hashtag Challenges
Mexican Eatery Hashtag Challenges
The #ChipotleLidFlip is Chipotle's First Campaign on TikTok
<
81
Sci-Fi Stadium Lenses
Sci-Fi Stadium Lenses
The Chicago Cubs and Snapchat Launched an AR Stranger Things Lens
<
80
Pop-Up Privacy Cafes
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
<
79
Social Shopping Platforms
Social Shopping Platforms
Users on Countr Shop, Show Off Their Style and Find a "Style Tribe"
<
78
Connected Japanese Smart Stadiums
Connected Japanese Smart Stadiums
NTT Boasts Multi-Media Stadiums with Community-Focused Features
<
77
Brand-Inspired Graphic Sticker Packs
Brand-Inspired Graphic Sticker Packs
Leo Natsume's Kings of the Weekend is Commissioned by Huawei
<
76
Matching Father-Son Outfits
Matching Father-Son Outfits
Big W Unveiled a New Line of Mini-Me Outfits in Time for Father's Day
<
75
Gas Station Beauty Pop-Ups
Gas Station Beauty Pop-Ups
The YSL Beauty Station Was One of Coachella's Instagram-Friendly Events
<
74
Social Series-Sharing Updates
Social Series-Sharing Updates
Instagram Users Can Now Share Netflix Shows in Their Stories
<
73
Podcast-Inspired Alcoholic Drinks
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
<
72
Reality TV Show Bars
Reality TV Show Bars
The Xfinity Reality Bar is a "Sports Bar" for Fans of Reality TV
<
71
Dog-Friendly Secret Menus
Dog-Friendly Secret Menus
One Starbucks Secret Menu Item is Geared Toward Furry Companions
<
70
Rapper-Designed Graduation Tees
Rapper-Designed Graduation Tees
Travis Scott Designs T-Shirts for Dwight D. Eisenhower High School
<
69
Snack-Filled Secret Bunkers
Snack-Filled Secret Bunkers
Cheez-It Created a Bunker in the US for One Lucky Fan to Find
<
68
AR Art Gallery Lenses
AR Art Gallery Lenses
Snapchat's Virtual Art Gallery Celebrates Black History Month
<
67
Playful Brand Troll Ads
Playful Brand Troll Ads
The LEGO Cybertruck is a Whimsical Spin on Tesla's Latest Venture
<
66
Wedding-Ready Clogs
Wedding-Ready Clogs
The Wedding Crocs are a Lavish Extension of an Iconic Silhouette
<
65
Backfired April Fool's Pranks
Backfired April Fool's Pranks
Mcdonald's Prank -- the McPickle Burger, Took an Unexpected Turn
<
64
Millennial Motherhood Publications
Millennial Motherhood Publications
Millennial Mom Magazine Highlights Fashion, Lifestyle and More
<
63
Low-Alcohol Drinking Initiatives
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
<
62
In-App Outfit Challenges
In-App Outfit Challenges
UNIQLO UT & TikTok Created the #UTPlayYourWorld Campaign
<
61
Anti-Screen Hotel Suites
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
<
60
Racy Black-and-White Fashion Ads
Racy Black-and-White Fashion Ads
Cara Delevingne and Olivier Rousteing Star in a Balmain Campaign
<
59
Temporary Humorous Rebrands
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
<
58
AR Produce Stickers
AR Produce Stickers
Chiquita and Snapchat are Celebrating World Banana Day with Special SnapCodes
<
57
Illusory Waterfall Installations
Illusory Waterfall Installations
Burt's Bees' Oasis in the City Promotes Its Natural Lip Balms
<
56
Brutally Honest Brands
Brutally Honest Brands
DURA Advocates for Climate Change Awareness Far More Seriously Than Others
<
55
Art History-Inspired Beauty Accounts
Art History-Inspired Beauty Accounts
The Gucci Beauty Instagram Boasts Artful Inspiration Images
<
54
Selfie-Ready Skincare Packaging
Selfie-Ready Skincare Packaging
Rohto Pharmaceutical’s Skin Aqua Sunblock Features Backwards Text
<
53
AR Ice Cream Games
AR Ice Cream Games
The Magnum Pleasure Fair on Snapchat Replicates the Magnum Pleasure Store
<
52
Socially Inclusive Branding Projects
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
<
51
Ultra-Playful Tequila Branding Initiatives
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
<
50
Egg-Inspired Mental Health Ads
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
<
49
Digital Community-Building Apps
Digital Community-Building Apps
The 'Mylivn' Lifestyle Platform Lets Users Share What Excites Them
<
48
Social Media-Specific Beer Labels
Social Media-Specific Beer Labels
Cristal Created 'CRISTALGRAM' with an Instagram-Friendly Label
<
47
User-Designed Edgy Clog Designs
User-Designed Edgy Clog Designs
The Goth Crocs by @garbage_b0y are Gaining Viral Attention
<
46
Social Media Recycling Initiatives
Social Media Recycling Initiatives
Poland Spring Provides Help with Recycling on Instagram
<
45
Subway-Inspired High Fashion Installations
Subway-Inspired High Fashion Installations
Valentino Promotes Its Products Via SSENSE MONTRÉAL
<
44
Final Season Teaser Posters
Final Season Teaser Posters
HBO's 20 Game of Thrones Posters are Quite Mysterious & Foreshadowing
<
43
Juxtaposed Beauty Profiles
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
<
42
Negativity-Inspired Social Media Campaigns
Negativity-Inspired Social Media Campaigns
The Diesel Pride Campaign Extends Beyond June
<
41
Social Media-Savvy Financial Pop-Ups
Social Media-Savvy Financial Pop-Ups
The Stack House Attempts to Empower Women Through Finance
<
40
Detailed Surreal Architecture Illustrations
Detailed Surreal Architecture Illustrations
Tishk Barzanji Produces Tragedy-Exploring Visuals
<
39
Tongue-in-Cheek Meme Marketing Campaigns
Tongue-in-Cheek Meme Marketing Campaigns
Mike's Hard Lemonade & Imgur Target Millennial Audiences
<
38
Film-Inspired Social Media Filters
Film-Inspired Social Media Filters
Kindai Celebrates a Cult-Favorite Film with an AR Filter
<
37
Sultry Celebrity-Headed Cosmetic Campaigns
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
<
36
Social Media-Inspired Fashion Dolls
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
<
35
Egg-Themed Pop-Up Museums
Egg-Themed Pop-Up Museums
The Egg House is Opening a New Location in West Hollywood, Los Angeles
<
34
Soothing Digital Paranoia Accessories
Soothing Digital Paranoia Accessories
Katja Trinkwalder & Pia-Marie Stute Focus on Data Security
<
33
Nostalgia-Inducing Archival Tributes
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
<
32
Conceptual Makeup Artist Accounts
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
<
31
Cartoon-Inspired Pop-Up Art Shows
Cartoon-Inspired Pop-Up Art Shows
SlumpyKev Taps the Childhood Nostalgia of the 2000s
<
30
Exclusive Snack Pop-Ups
Exclusive Snack Pop-Ups
Pop Up Grocer in SoHo Offered the Most Obscure & Highly Desirable Snacks
<
29
AR-Enabled Billboards
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
<
28
Gen Z Foodie Blogs
Gen Z Foodie Blogs
Zoë Bridge's Recipes and Tips Make It Easier to Follow a Healthy Lifestyle
<
27
Interactive Selfie Exhibits
Interactive Selfie Exhibits
The National Museum of Mexican Art's Exhibit Features Selfie Stations
<
26
Branded Social Media Participation
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
<
25
Luxurious Stylish Dog Hoodies
Luxurious Stylish Dog Hoodies
Burberry's Monogram Canine Fashion is Available for Just 24 Hours
<
24
Scrolling Food-Ordering Campaigns
Scrolling Food-Ordering Campaigns
KFC Middle East's 'Scroll Thru' Feeds Social Media Users
<
23
Goth-Inspired Brand Launches
Goth-Inspired Brand Launches
Goth des Garçons is a Brand That Exaggerates Online Fashion Culture
<
22
Charcoal Pasta Restaurants
Charcoal Pasta Restaurants
Toronto's SÔS Restaurant Will Serve Up Instagrammable Dishes
<
21
Exaggerated Contemporary Statement Dresses
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
<
20
Digital Personal Shopping Assistants
Digital Personal Shopping Assistants
Piktorlabs' 'VERA' Recommends Based on Popular Styles & Media
<
19
Subtle Social Media Commentary
Subtle Social Media Commentary
Ezequiel Pini's Project for Six N. Five Criticizes Social Media
<
18
Millennial-Targeted CGI Mascots
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
<
17
Social Media Noodle Machines
Social Media Noodle Machines
The Foodbeast Dream Machine Accepts Instagram Posts as Currency
<
16
Trash-Collecting Viral Eco Initiatives
Trash-Collecting Viral Eco Initiatives
The #Trashtag Has Seen a Surge in Popularity of Recent
<
15
Helpful Digital Detox Patches
Helpful Digital Detox Patches
Stupid Studio and Jacob Sørensen Work on a Digital Addiction Cure
<
14
Highly Elegant Restaurant Interiors
Highly Elegant Restaurant Interiors
The Lucky Cat Restaurant Boasts a Romantic Atmosphere
<
13
Gen Z Fashion Brands
Gen Z Fashion Brands
'Superdown' by Revolve Appeals to Youth with an Influencer-First Strategy
<
12
Social Media-Inspired Wavy Glasses
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
<
11
Anti-Racist Costume Campaigns
Anti-Racist Costume Campaigns
The #NotaCostume Campaign Asks People to Dress Respectfully
<
10
Social Media-Savvy Tree-Planting Campaigns
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
<
9
Kid-Centric Experiential Pop-Ups
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
<
8
Super Realistic CG Models
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
<
7
Social Media-Compatible T-Shirts
Social Media-Compatible T-Shirts
The Insta Tee by Ironic Lux is an Example of Connected Fashion
<
6
Logo-Centric Custom Fashion
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
<
5
Collaborative Clothing-Free Pop-Ups
Collaborative Clothing-Free Pop-Ups
Snapchat and LEGO Wear Boast an Augmented Reality Store
<
4
Social Media Brand Engagements
Social Media Brand Engagements
McDonald's is Taking a Stab at Balenciaga's Slip-On Shoes
<
3
Indie Cosmetic-Centric Stores
Indie Cosmetic-Centric Stores
SHOWFIELDS is a Newly Opened Beauty Store in NYC's NoHo Neighborhood
<
2
Inflatable Mobile Broadcast Studios
Inflatable Mobile Broadcast Studios
DropKey Studio in a Bag Offers Backgrounds for Streamers
<
1
Chic Ice Cream Stores
Chic Ice Cream Stores
Milk Train's Shop is Characterized by an Instagram-Friendly Aesthetic
<