Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Top 100 Social Media Trends for 2020

From Short-Form Influencer Shows to Brutally Honest Brands

— February 8, 2020 — Pop Culture
The top 2020 social media trends reflect changes that have been made to major platforms over the last year to address concerns like privacy and mental health, as well as the emergence of new platforms like TikTok, which is especially popular with Gen Z. While TikTok offers many in-app editing tools to help its community create dynamic, short-form videos, they tend to be spontaneous and genuine, and inspire users to get creative when participating in challenges on the platform.

With the rise of influencer marketing and hyper-curated content, social media users are looking for authentic connections more than ever, which has led to some brands launching divergent campaigns based around the "anti-influencer," unbranding, unfollowing and users' least popular content.

Stay ahead of the social media innovations ahead with Trend Hunter's 2020 Trend Report.
6.5
Score
Popularity
Activity
Freshness
100
Rosé Brand Influencer Competitions
Rosé Brand Influencer Competitions
Rosé All Day is on the Hunt for a Rosé Influencer
<
99
Bitter-Sweet V-Day Packaging
Bitter-Sweet V-Day Packaging
Polar Seltzer Covers the Two Extremes of the Romantic Holiday
<
98
Personalized Travel Deal Chatbots
Personalized Travel Deal Chatbots
The 'Travel Professor' Lets Users Pinpoint the Best Deals
<
97
Fashionable Social Media Templates
Fashionable Social Media Templates
Tommy Hilfiger Launched a Range of Instagram Story Templates
<
96
Social Media Phone Features
Social Media Phone Features
Samsung's Instagram Mode Makes for a Seamless Social Media Experience
<
95
Emotive Loyalty Program Identities
Emotive Loyalty Program Identities
The Coffee and Tea Leaf's App Boasts Whimsical Illustrations
<
94
Imperfect Photo Galleries
Imperfect Photo Galleries
The Zero Likes Given Exhibition Provides an Escape Social Pressures
<
93
Social Series-Sharing Updates
Social Series-Sharing Updates
Instagram Users Can Now Share Netflix Shows in Their Stories
<
92
Rapper-Designed Graduation Tees
Rapper-Designed Graduation Tees
Travis Scott Designs T-Shirts for Dwight D. Eisenhower High School
<
91
Connected Japanese Smart Stadiums
Connected Japanese Smart Stadiums
NTT Boasts Multi-Media Stadiums with Community-Focused Features
<
90
Powerful First Shave Films
Powerful First Shave Films
Gillette's 'First Shave' Follows a Trans Man's Shaving Journey
<
89
Unappreciated Photo Campaigns
Unappreciated Photo Campaigns
Kahlua's 'Zero Likes Given' Highlights Unliked Instagram Photos
<
88
Pop-Up Privacy Cafes
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
<
87
Mexican Eatery Hashtag Challenges
Mexican Eatery Hashtag Challenges
The #ChipotleLidFlip is Chipotle's First Campaign on TikTok
<
86
Sci-Fi Stadium Lenses
Sci-Fi Stadium Lenses
The Chicago Cubs and Snapchat Launched an AR Stranger Things Lens
<
85
Split-Screen Makeup Try-Ons
Split-Screen Makeup Try-Ons
YouTube Now Lets Viewers Play with Augmented Reality Makeup
<
84
Satirical Social Media Newspapers
Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'
<
83
Next-Gen Modeling Platforms
Next-Gen Modeling Platforms
FMO Directly Connects Online Retailers and Aspiring Models
<
82
Sneaker-Branded Social Media Contests
Sneaker-Branded Social Media Contests
Vessi Footwear Launched a Social Media Giveaway Contest
<
81
Fuzzy Velvet Makeup Sponges
Fuzzy Velvet Makeup Sponges
Sunday Ivy's New Line of Velvet Makeup Sponges Has a Flawless Finish
<
80
Gas Station Beauty Pop-Ups
Gas Station Beauty Pop-Ups
The YSL Beauty Station Was One of Coachella's Instagram-Friendly Events
<
79
Short-Form Influencer Shows
Short-Form Influencer Shows
Snapchat's 'Creator Shows' Star Influencers & Celebrities
<
78
Album-Promoting AR Filters
Album-Promoting AR Filters
Spotify Launched a Branded AR Effect on Instagram for Headie One
<
77
Backfired April Fool's Pranks
Backfired April Fool's Pranks
Mcdonald's Prank -- the McPickle Burger, Took an Unexpected Turn
<
76
Anti-Influencer Fashion Campaigns
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
<
75
Brand-Inspired Graphic Sticker Packs
Brand-Inspired Graphic Sticker Packs
Leo Natsume's Kings of the Weekend is Commissioned by Huawei
<
74
Location-Based Messaging Apps
Location-Based Messaging Apps
The 'Theo' Chat App Creates Chatrooms for Public Spaces
<
73
Millennial Motherhood Publications
Millennial Motherhood Publications
Millennial Mom Magazine Highlights Fashion, Lifestyle and More
<
72
Snack-Filled Secret Bunkers
Snack-Filled Secret Bunkers
Cheez-It Created a Bunker in the US for One Lucky Fan to Find
<
71
Social Media-Specific Beer Labels
Social Media-Specific Beer Labels
Cristal Created 'CRISTALGRAM' with an Instagram-Friendly Label
<
70
Anti-Screen Hotel Suites
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
<
69
Wedding-Ready Clogs
Wedding-Ready Clogs
The Wedding Crocs are a Lavish Extension of an Iconic Silhouette
<
68
Final Season Teaser Posters
Final Season Teaser Posters
HBO's 20 Game of Thrones Posters are Quite Mysterious & Foreshadowing
<
67
In-App Outfit Challenges
In-App Outfit Challenges
UNIQLO UT & TikTok Created the #UTPlayYourWorld Campaign
<
66
Temporary Humorous Rebrands
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
<
65
Illusory Waterfall Installations
Illusory Waterfall Installations
Burt's Bees' Oasis in the City Promotes Its Natural Lip Balms
<
64
AR Produce Stickers
AR Produce Stickers
Chiquita and Snapchat are Celebrating World Banana Day with Special SnapCodes
<
63
Selfie-Ready Skincare Packaging
Selfie-Ready Skincare Packaging
Rohto Pharmaceutical’s Skin Aqua Sunblock Features Backwards Text
<
62
Social Shopping Platforms
Social Shopping Platforms
Users on Countr Shop, Show Off Their Style and Find a "Style Tribe"
<
61
Brutally Honest Brands
Brutally Honest Brands
DURA Advocates for Climate Change Awareness Far More Seriously Than Others
<
60
Dog-Friendly Secret Menus
Dog-Friendly Secret Menus
One Starbucks Secret Menu Item is Geared Toward Furry Companions
<
59
Art History-Inspired Beauty Accounts
Art History-Inspired Beauty Accounts
The Gucci Beauty Instagram Boasts Artful Inspiration Images
<
58
Ultra-Playful Tequila Branding Initiatives
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
<
57
Social Media Recycling Initiatives
Social Media Recycling Initiatives
Poland Spring Provides Help with Recycling on Instagram
<
56
Negativity-Inspired Social Media Campaigns
Negativity-Inspired Social Media Campaigns
The Diesel Pride Campaign Extends Beyond June
<
55
Playful Brand Troll Ads
Playful Brand Troll Ads
The LEGO Cybertruck is a Whimsical Spin on Tesla's Latest Venture
<
54
Sultry Celebrity-Headed Cosmetic Campaigns
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
<
53
Reality TV Show Bars
Reality TV Show Bars
The Xfinity Reality Bar is a "Sports Bar" for Fans of Reality TV
<
52
Racy Black-and-White Fashion Ads
Racy Black-and-White Fashion Ads
Cara Delevingne and Olivier Rousteing Star in a Balmain Campaign
<
51
Tongue-in-Cheek Meme Marketing Campaigns
Tongue-in-Cheek Meme Marketing Campaigns
Mike's Hard Lemonade & Imgur Target Millennial Audiences
<
50
Juxtaposed Beauty Profiles
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
<
49
Socially Inclusive Branding Projects
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
<
48
Matching Father-Son Outfits
Matching Father-Son Outfits
Big W Unveiled a New Line of Mini-Me Outfits in Time for Father's Day
<
47
AR Art Gallery Lenses
AR Art Gallery Lenses
Snapchat's Virtual Art Gallery Celebrates Black History Month
<
46
Social Media-Savvy Financial Pop-Ups
Social Media-Savvy Financial Pop-Ups
The Stack House Attempts to Empower Women Through Finance
<
45
Egg-Inspired Mental Health Ads
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
<
44
Film-Inspired Social Media Filters
Film-Inspired Social Media Filters
Kindai Celebrates a Cult-Favorite Film with an AR Filter
<
43
Social Media-Inspired Fashion Dolls
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
<
42
Low-Alcohol Drinking Initiatives
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
<
41
Branded Social Media Participation
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
<
40
Detailed Surreal Architecture Illustrations
Detailed Surreal Architecture Illustrations
Tishk Barzanji Produces Tragedy-Exploring Visuals
<
39
User-Designed Edgy Clog Designs
User-Designed Edgy Clog Designs
The Goth Crocs by @garbage_b0y are Gaining Viral Attention
<
38
AR Ice Cream Games
AR Ice Cream Games
The Magnum Pleasure Fair on Snapchat Replicates the Magnum Pleasure Store
<
37
Digital Community-Building Apps
Digital Community-Building Apps
The 'Mylivn' Lifestyle Platform Lets Users Share What Excites Them
<
36
Gen Z Foodie Blogs
Gen Z Foodie Blogs
Zoë Bridge's Recipes and Tips Make It Easier to Follow a Healthy Lifestyle
<
35
Soothing Digital Paranoia Accessories
Soothing Digital Paranoia Accessories
Katja Trinkwalder & Pia-Marie Stute Focus on Data Security
<
34
Subway-Inspired High Fashion Installations
Subway-Inspired High Fashion Installations
Valentino Promotes Its Products Via SSENSE MONTRÉAL
<
33
Cartoon-Inspired Pop-Up Art Shows
Cartoon-Inspired Pop-Up Art Shows
SlumpyKev Taps the Childhood Nostalgia of the 2000s
<
32
Exclusive Snack Pop-Ups
Exclusive Snack Pop-Ups
Pop Up Grocer in SoHo Offered the Most Obscure & Highly Desirable Snacks
<
31
Podcast-Inspired Alcoholic Drinks
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
<
30
Luxurious Stylish Dog Hoodies
Luxurious Stylish Dog Hoodies
Burberry's Monogram Canine Fashion is Available for Just 24 Hours
<
29
Egg-Themed Pop-Up Museums
Egg-Themed Pop-Up Museums
The Egg House is Opening a New Location in West Hollywood, Los Angeles
<
28
Scrolling Food-Ordering Campaigns
Scrolling Food-Ordering Campaigns
KFC Middle East's 'Scroll Thru' Feeds Social Media Users
<
27
Conceptual Makeup Artist Accounts
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
<
26
AR-Enabled Billboards
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
<
25
Anti-Racist Costume Campaigns
Anti-Racist Costume Campaigns
The #NotaCostume Campaign Asks People to Dress Respectfully
<
24
Kid-Centric Experiential Pop-Ups
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
<
23
Social Media Noodle Machines
Social Media Noodle Machines
The Foodbeast Dream Machine Accepts Instagram Posts as Currency
<
22
Charcoal Pasta Restaurants
Charcoal Pasta Restaurants
Toronto's SÔS Restaurant Will Serve Up Instagrammable Dishes
<
21
Trash-Collecting Viral Eco Initiatives
Trash-Collecting Viral Eco Initiatives
The #Trashtag Has Seen a Surge in Popularity of Recent
<
20
Digital Personal Shopping Assistants
Digital Personal Shopping Assistants
Piktorlabs' 'VERA' Recommends Based on Popular Styles & Media
<
19
Gen Z Fashion Brands
Gen Z Fashion Brands
'Superdown' by Revolve Appeals to Youth with an Influencer-First Strategy
<
18
Subtle Social Media Commentary
Subtle Social Media Commentary
Ezequiel Pini's Project for Six N. Five Criticizes Social Media
<
17
Goth-Inspired Brand Launches
Goth-Inspired Brand Launches
Goth des Garçons is a Brand That Exaggerates Online Fashion Culture
<
16
Social Media-Inspired Wavy Glasses
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
<
15
Social Media-Compatible T-Shirts
Social Media-Compatible T-Shirts
The Insta Tee by Ironic Lux is an Example of Connected Fashion
<
14
Logo-Centric Custom Fashion
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
<
13
Helpful Digital Detox Patches
Helpful Digital Detox Patches
Stupid Studio and Jacob Sørensen Work on a Digital Addiction Cure
<
12
Exaggerated Contemporary Statement Dresses
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
<
11
Collaborative Clothing-Free Pop-Ups
Collaborative Clothing-Free Pop-Ups
Snapchat and LEGO Wear Boast an Augmented Reality Store
<
10
Millennial-Targeted CGI Mascots
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
<
9
Highly Elegant Restaurant Interiors
Highly Elegant Restaurant Interiors
The Lucky Cat Restaurant Boasts a Romantic Atmosphere
<
8
Social Media Brand Engagements
Social Media Brand Engagements
McDonald's is Taking a Stab at Balenciaga's Slip-On Shoes
<
7
Interactive Selfie Exhibits
Interactive Selfie Exhibits
The National Museum of Mexican Art's Exhibit Features Selfie Stations
<
6
Indie Cosmetic-Centric Stores
Indie Cosmetic-Centric Stores
SHOWFIELDS is a Newly Opened Beauty Store in NYC's NoHo Neighborhood
<
5
Super Realistic CG Models
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
<
4
Nostalgia-Inducing Archival Tributes
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
<
3
Social Media-Savvy Tree-Planting Campaigns
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
<
2
Inflatable Mobile Broadcast Studios
Inflatable Mobile Broadcast Studios
DropKey Studio in a Bag Offers Backgrounds for Streamers
<
1
Chic Ice Cream Stores
Chic Ice Cream Stores
Milk Train's Shop is Characterized by an Instagram-Friendly Aesthetic
<