Ahead of World Banana Day in April, Chiquita announced a partnership with Snapchat that will see special stickers on the brand's bananas. While consumers frequently see stickers on bananas that feature recognizable characters from various pop culture franchises, often to promote movies, these ones will be interactive thanks to integrated SnapCodes.
With these special Chiquita Blue Stickers, consumers will be able to virtually peel back the labels to reveal three fun experiences. With the World Lens, Snapchat users will be able to turn themselves into a dancing Chiquita Banana character. Similarly, the Face Lens turns one's face into a Chiquita Banana, while the Gamified Lens challenges app users to quickly catch falling Chiquita Bananas in a fruit bowl to score points.
Thanks to this partnership, Jamie Postell, Director of Sales North America for Chiquita, notes that "Chiquita will be the first brand to bring Snapchat visual recognition technology in the fresh produce aisle."