The ASMR experience has been long credited for its calming effects on the human psyche. As a result, many brands and content creators who want to advocate for relaxation tap the autonomous sensory meridian response as a driving force for the experiences they build for consumers.
Amid the COVID-19 pandemic, some might argue that the need for the ASMR experience has never been stronger. It is natural for many to have heightened anxiety levels as they are forced to limit their social interactions, stay at home, and follow the largely precarious situation that is affecting them, their loved ones, and the global economy at large. In this light, ASMR videos can prove to be an effective and accessible stress reliever in times of panic and some content creators have even launched pandemic-themed ASMR experiences.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
