The Pokémon Company recently released a number of official ASMR videos, which were created for the enjoyment of Pokémon fans. The company states that official ASMR videos could also provide viewers with a sense of Paresthesia, which is defined as a tingling sensation. The videos all depict popular Pokémon, one of the videos is titled ‘Charmander’s Fireside Slumber,' and it shows the Pokémon sleeping near a fire.
Releasing branded ASMR videos could engage consumers, especially as the popularity of ASMR content grows. Additionally, Pokémon has a broad following, which could have a large degree of crossover with ASMR fans.
Overall the Pokémon-themed ASMR videos show that the company is making a conscious effort to engage fans in different ways.
Image Credit: The Pokémon Company