With the help of a YouTuber known as WhispersRed, National Rail is helping to take people on a relaxing journey through ASMR.
Autonomous Sensory Meridian Response, or ASMR, is the physical sensation of tingling that begins in the scalp and moves down the spine, which can be onset by listening to quiet, repetitive sounds and whispers. This phenomenon has inspired the creation of an ASMR community and millions of videos on the Internet that help people to relax. Now, some major brands are integrating ASMR "triggers" into their campaigns and marketing materials.
National Rail's 27-minute video takes listeners on a soothing ASMR train journey through the Lake District that will leave them feeling safe, relaxed and well taken care of.