Interrail Creates Unique SoundTracks for Train Passengers
Grace Mahas — July 28, 2022 — Marketing
References: SoundTracks.fm & vimeo
To celebrate the 50th anniversary of Interrail, the brand launched an innovative project called 'SoundTracks' that provides real-time adaptive audio experiences for train passengers. The music is specifically created for each unique passenger's journey. The SoundTrack creates an ever-changing soundtrack for each traveler and considers data points like location, scenery, time of day, and the weather.
“All we need from a user is their GPS location, we get that anonymously. Just from that metric, we can deduct all the other variables needed to run the experience. Basically what we did is ‘paint’ the map of Europe so the software knows if we’re in a major city, or the countryside, coastal region or the mountains.” According to Circus Family.
The SoundTracks experience is now live; however, according to the brand, "it's best paired with the view from a train window."
Image Credit: Interrail
“All we need from a user is their GPS location, we get that anonymously. Just from that metric, we can deduct all the other variables needed to run the experience. Basically what we did is ‘paint’ the map of Europe so the software knows if we’re in a major city, or the countryside, coastal region or the mountains.” According to Circus Family.
The SoundTracks experience is now live; however, according to the brand, "it's best paired with the view from a train window."
Image Credit: Interrail
Trend Themes
1. Real-time Adaptive Audio - Audio technologies and platforms can be leveraged to create personalized audio experiences based on real-time user data for different types of journeys.
2. Context-aware Audio - Developing and integrating context awareness into audio technologies can enable the creation of custom sound experiences that change in real-time to match the user's surroundings.
3. Personalized Soundtracks - Brands can use real-time data to create custom soundtracks that provide unique audio experiences based on individual user preferences and environmental factors for various types of activities.
Industry Implications
1. Tourism - Travel companies can leverage real-time data and context-aware audio technologies to create personalized and immersive audio experiences for travelers during their journeys.
2. Entertainment - Entertainment companies can integrate context-aware audio technologies into their products and services to create personalized and engaging sound experiences for their users in different environments.
3. Transportation - Transportation companies can use real-time data to create personalized soundtracks that match the journey of their customers and provide a unique and enjoyable travel experience.
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