Contemporary companies and designers have looked into in-transit entertainment options in order to alleviate the annoyance of excruciatingly long commutes or wait times at, for example, the airport. From AR activations in cars to enhanced speaker systems, there are a number of in-transit entertainment strategies for consumers to enjoy.
Emerging designer Lola Bourasseau has thrown their hat into this category of media entertainment with 'Explore'—a multi-sensory digital device that was envisioned to entertain travelers who are waiting to board their flight at the airport. The sizable device includes a tactile tablet, a sound device, and virtual reality headsets. Travelers can use the tablet to learn about their future destinations. The sound device provides "complimentary sounds and testimonies." The virtual reality component, on the other hand, "immerses the participant in the mythical landmarks of the country to be visited."
Image Credit: Lola Bourasseau
Why This Trend Is Growing
- In-transit Entertainment
- Companies and designers are offering new in-transit entertainment options to improve the travel experience for consumers.
- Multi-sensory Experiences
- Designers like Lola Bourasseau are creating multi-sensory experiences to enhance in-transit entertainment for travelers.
- Virtual Reality Headsets
- Virtual reality headsets are becoming a popular feature in in-transit entertainment devices to offer immersive experiences for travelers.
Industries Being Reshaped
- Travel and Hospitality
- In-transit entertainment devices like Explore are a disruptive innovation opportunity for the travel and hospitality industry to offer unique experiences for consumers.
- Consumer Electronics
- In-transit entertainment devices are an opportunity for the consumer electronics industry to create specialized and innovative products for travelers.
- Virtual Reality
- The use of virtual reality technology in in-transit entertainment devices provides an opportunity for the virtual reality industry to expand its market and reach new consumers.
