All of the 2019 commercial trends were designed to captivate audiences, and entice consumers into making purchases. Advertisers are continuously having to create content that stands out to consumers who are being constantly advertised to. The 2019 commercial trends cover the different strategies that companies implement to reach prospective buyers.
Specifically, Toyota entered into a partnership with EDO to examine the impact that its TV ads are having. The company now has the ability to track online searchers after its ads have aired. Toyota can see if its ads are working, and adjust its strategy as necessary.
Humor is another strategy that Old Spice leveraged in its 'Sweat Defense' deodorant campaign. The company launched a commercial featuring Montez Sweat, an NFL player, to advertise its new deodorant for athletes. The player's last name provides Old Spice a unique opportunity to market its new product.
Lastly, Apple created a commercial for the new iPhone that highlights the importance of privacy. The commercial depicts the daily actions that people take to maintain their privacy, which then calls data collection practices into question and promotes the new iPhone as an alternative.
For more commercial trends in the upcoming year, check out Trend Hunter's 2020 Trend Report
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
