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Top 100 Commercial Trends in 2019

From Analytic Ad Partnerships to Football-Themed Deodorant Ads

— January 25, 2020 — Marketing
All of the 2019 commercial trends were designed to captivate audiences, and entice consumers into making purchases. Advertisers are continuously having to create content that stands out to consumers who are being constantly advertised to. The 2019 commercial trends cover the different strategies that companies implement to reach prospective buyers.

Specifically, Toyota entered into a partnership with EDO to examine the impact that its TV ads are having. The company now has the ability to track online searchers after its ads have aired. Toyota can see if its ads are working, and adjust its strategy as necessary.

Humor is another strategy that Old Spice leveraged in its 'Sweat Defense' deodorant campaign. The company launched a commercial featuring Montez Sweat, an NFL player, to advertise its new deodorant for athletes. The player's last name provides Old Spice a unique opportunity to market its new product.

Lastly, Apple created a commercial for the new iPhone that highlights the importance of privacy. The commercial depicts the daily actions that people take to maintain their privacy, which then calls data collection practices into question and promotes the new iPhone as an alternative.

For more commercial trends in the upcoming year, check out Trend Hunter's 2020 Trend Report
6.6
Score
Popularity
Activity
Freshness
100
Event-Hijacking TV Series Ads
Event-Hijacking TV Series Ads
Jordan Peele's Twilight Zone Trailer Interrupts the Super Bowl
<
99
TV Series-Themed Beer Ads
TV Series-Themed Beer Ads
HBO and Budweiser Collaborate on a Superbowl Commercial
<
98
Empowering Back-to-School Campaigns
Empowering Back-to-School Campaigns
Gap Kids' 'Forward' Ads Spotlight Emerging Child Musicians
<
97
Heartwarming Teleservice Commercials
Heartwarming Teleservice Commercials
Verizon's The Coach Who Wouldn't Be Here Ad Touches Hearts
<
96
Storytelling Travel Campaigns
Storytelling Travel Campaigns
Princess Cruises' 'Princessa' Ad is Lauched for an Asian Market
<
95
Stigma-Fighting Cannabis Ads
Stigma-Fighting Cannabis Ads
The New Normal Explores Cannabis Use and Was Directed by Spike Jonze
<
94
Crossover Room-Share Hotels
Crossover Room-Share Hotels
The Honduras Maya Hotel Launches its 'HotelBnb' Campaign
<
93
Parodic Advertising Campaigns
Parodic Advertising Campaigns
Cummins & Partners Creates a Funny Take on the Meet Grant Campaign
<
92
Unfollowing Beer Campaigns
Unfollowing Beer Campaigns
Miller Lite is Inviting Fans to Unfollow on Social Media
<
91
Countrywide Restaurant Campaigns
Countrywide Restaurant Campaigns
Michelin-Starred Chefs Turned Sweden Into 'The Edible Country'
<
90
Carefree Affordable Fashion Ads
Carefree Affordable Fashion Ads
The Joe Fresh 'Free Your Fresh' Campaign Boasts Spring 2019 Styles
<
89
Nacho-Inspired Faux Movie Trailers
Nacho-Inspired Faux Movie Trailers
Taco Bell's Chasing Gold Ad Stars Darren Criss
<
88
Hybrid Music Video Campaigns
Hybrid Music Video Campaigns
Jägermeister's 'Be the Meister' Fuses Two Songs and Two Music Videos
<
87
Analytic Ad Partnerships
Analytic Ad Partnerships
Toyota Partnered with EDO to Examine the Impact of Its TV Ads
<
86
Playful Pension Campaigns
Playful Pension Campaigns
Forsman & Bodenfors Tackles the Question of Mona Lisa’s Smile
<
85
Depressed Smart Device Ads
Depressed Smart Device Ads
Pringles' Superbowl Ad Features a Depressed Alexa
<
84
Grocer-Branded Recipe Tutorials
Grocer-Branded Recipe Tutorials
Shoprite's Chef-Hosted Recipe Segments Are Featured on YouTube
<
83
Branded ASMR Tutorials
Branded ASMR Tutorials
LYNX's Shower & Shave Series Offers an Informative, Sensory Journey
<
82
Football-Themed Deodorant Ads
Football-Themed Deodorant Ads
Old Spice's Sweat Defense Deodorant Ad Features Montez Sweat
<
81
AI-Powered Malaria Campaigns
AI-Powered Malaria Campaigns
'Malaria Must Die' Stars David Beckham "Speaking" Nine Languages
<
80
Subtle Celebrity-Featuring Commercials
Subtle Celebrity-Featuring Commercials
Charlie Sheen Teases His Rep in This Planters Commercial
<
79
Nostalgia-Driven Walkman Videos
Nostalgia-Driven Walkman Videos
Sony Pays Homeage to the Device That Allowed for Music On-the-Go
<
78
Canadian-Themed Airplane Commercials
Canadian-Themed Airplane Commercials
Air Canada Unveils the Travel Like a Canadian Campaign
<
77
Getaway Beer Campaigns
Getaway Beer Campaigns
Labatt Blue Citra's Campaign Shows 'Feral Millennials' Exploring Nature
<
76
Natural Climate Solution Campaigns
Natural Climate Solution Campaigns
Greta Thunberg & The Guardian Launched the #NatureNow Campaign
<
75
Lengthy Record-Breaking Ads
Lengthy Record-Breaking Ads
This Old Spice Commercial Breaks the Guinness World Record for Length
<
74
Everyday Entrepreneur Campaigns
Everyday Entrepreneur Campaigns
GoDaddy's 'Make the World You Want' Shows Influential Customers
<
73
Diversity-Celebrating Chocolate Bars
Diversity-Celebrating Chocolate Bars
Cadbury's 'Unity Bar' Celebrates the Diversity of Skin Tones
<
72
Luxe Film-Derived Casino Contests
Luxe Film-Derived Casino Contests
Palms Allows Individuals to Win Items from the Unstatus Quo Film
<
71
Witch-Themed Candy Commercials
Witch-Themed Candy Commercials
Skittles Debuts the New 'Annoy the Rainbow' Commercial
<
70
Star-Studded Tech Commercials
Star-Studded Tech Commercials
This Google Assistant Ad Features Crazy Rich Asians Star Awkwafina
<
69
Cheeky Call-Out Laptop Ads
Cheeky Call-Out Laptop Ads
Microsoft Commissions a Guy Named 'Mac Book' for Its New Commercial
<
68
Hilarious Hesitant Runner Ads
Hilarious Hesitant Runner Ads
Nike and Ilana Glazer Partnered to Spotlight the Joyride Sneakers
<
67
Branded Travel ASMR Videos
Branded Travel ASMR Videos
National Rail's 27-Minute Video Takes Listeners on a Relaxing Journey
<
66
Tree-Saving Softwares
Tree-Saving Softwares
The 'Code of Conscience' Stops Construction Vehicles In Protected Areas
<
65
Female-Empowering Deodorant Ads
Female-Empowering Deodorant Ads
Secret Deodorant's 'Strong in the Fire' Ad Highlights Performance
<
64
Language-Unifying Commercials
Language-Unifying Commercials
Google's 100 Billion Words Ad Brings the World Together
<
63
Boldly Unapologetic Chocolate Campaigns
Boldly Unapologetic Chocolate Campaigns
Dove Chocolate Launches Two V-day Ads to Promote Its Brand
<
62
Toy-Discovering Holiday Campaigns
Toy-Discovering Holiday Campaigns
Walmart's Toy Lab Allows Kids to Test Out 20 Different Toys
<
61
Sleep-Themed Nightclub Ads
Sleep-Themed Nightclub Ads
IKEA's The Nightclub Celebrates Sleep-Filled Nights Over the Club Scene
<
60
Stylish Hovering Piggy Banks
Stylish Hovering Piggy Banks
The Mordeco Revov Features a Hovering Lid
<
59
Escapist Insurance Ads
Escapist Insurance Ads
Geico's 'Bored Room' Commercial Promotes the Company's Motorcycle Plans
<
58
Humorously Honest Airline Ads
Humorously Honest Airline Ads
China Airlines' Commercial is Counter Intuitive but Successful
<
57
Rewards-Focused Grocery App Campaigns
Rewards-Focused Grocery App Campaigns
The Makro App Unlocks Big Savings and Cash Back Rewards
<
56
Tech Brand Happiness Initiatives
Tech Brand Happiness Initiatives
LG's 'Experience Happiness' Campaign Aims to Help Youth De-Stress
<
55
Pop Art-Inspired Burger Ads
Pop Art-Inspired Burger Ads
Burger King's Super Bowl Ad Uses 'Andy Warhol Eating a Hamburger'
<
54
Translucent Football Helmets
Translucent Football Helmets
Uninterrupted and LeBron James produced Glass Football Helmets
<
53
Unexpected Tea Commercials
Unexpected Tea Commercials
Tazo's Brew the Unexpected Parodies Tea Ads
<
52
Soap Opera-Style Furniture Ads
Soap Opera-Style Furniture Ads
The Latest IKEA Commercial Pokes Fun at Soap Opera Programming
<
51
Influencer-Inspired Travel Campaigns
Influencer-Inspired Travel Campaigns
Hotels.com's #MyDream Shows "Hate-Liking" on Social Media
<
50
Fearless Alcohol Campaigns
Fearless Alcohol Campaigns
The 'Here's to the UNs' Ballantine's Ad Celebrates Authenticity
<
49
Inspirational Sports Campaigns
Inspirational Sports Campaigns
Nike's 'Sport Changes Everything' is About Overcoming Obstacles
<
48
Thriller-Themed Skincare Ads
Thriller-Themed Skincare Ads
A New Olay Commercial is Set to Run During the Super Bowl
<
47
Cute Inclusive Swimsuit Designs
Cute Inclusive Swimsuit Designs
The Ashley Graham x Swimsuits For All Collab Boasts Retro Vibes
<
46
Authentic Anti-Consumerism Ads
Authentic Anti-Consumerism Ads
Finn.no Launches Ironic Campaign to Reach Consumers Authentically
<
45
Creative Gen Z-Targeted App Ads
Creative Gen Z-Targeted App Ads
Gatorade's #ThisHighlight Campaign Focuses on Social Presence
<
44
Beer-Branded Lattes
Beer-Branded Lattes
American Beer Brand Recently Launched its New Limited-Edition Busch Latte
<
43
Millennial-Targeted Beer Campaigns
Millennial-Targeted Beer Campaigns
Coors Light's 'Made to Chill' Ad Encourages Viewers to Unplug
<
42
Anti-Plastic Toy Campaigns
Anti-Plastic Toy Campaigns
Burger King is Fighting Single-Use Plastic with the Meltdown Campaign
<
41
Nostalgic Dark Chocolate Campaigns
Nostalgic Dark Chocolate Campaigns
These Cadbury Darkmilk Ads Recall 80s and 90s Moments
<
40
Romantic Mini-Series Ads
Romantic Mini-Series Ads
Wines of Argentina Strengthens Us Brand Perception with a YouTube Series
<
39
Fun-Poking Coffee Commercials
Fun-Poking Coffee Commercials
This McCafé Ad Deals with the Outrageous Side of Coffee Snob Culture
<
38
Sultry Underwear Parody Ads
Sultry Underwear Parody Ads
James Corden Offers a Hilarious Take on Calvin Klein's Latest Ad
<
37
Cheeky Bedroom Furnishing Ads
Cheeky Bedroom Furnishing Ads
The IKEA Kama Sutra Optimizes Bedroom Interior Satisfaction
<
36
Dynamic Grocery Delivery Ads
Dynamic Grocery Delivery Ads
Postmates Partners with Martha Stewart for a New 'Postmate It' Ad
<
35
Hilarious Relatable Metro Commercials
Hilarious Relatable Metro Commercials
Copenhagen Metro Launches a Campaign Highlighting Its Speed
<
34
Emu Insurance Mascot Ads
Emu Insurance Mascot Ads
Liberty Mutual Insurance's 'The Board' Ad Features LiMu Emu
<
33
Inclusive TV Opportunity Commercials
Inclusive TV Opportunity Commercials
Netflix's 'Make Room' Advocates for Diversity in Storytelling
<
32
Sci-Fi-Inspired Luxe Fashion Campaigns
Sci-Fi-Inspired Luxe Fashion Campaigns
This Balenciaga Campaign Taps 'The Matrix' for Inspiration
<
31
Storytelling Child Meal Campaigns
Storytelling Child Meal Campaigns
McDonald’s Debuts the 'Childhood is Inside' Commercial
<
30
Anti-Binge Drinking Campaigns
Anti-Binge Drinking Campaigns
The 'Are You Pushing the Sausage' Video Asks You Reconsider Drinking
<
29
Celebrity-Cameo Soda Commercials
Celebrity-Cameo Soda Commercials
Pepsi's More Than OK Super Bowl Ad Features Cardi B and Lil Jon
<
28
ASMR Beer Commercials
ASMR Beer Commercials
The Pure Experience by Michelob Ultra Elicits a Sensory Response
<
27
Female Facial Hair Ads
Female Facial Hair Ads
Billie's Movember Ad Reminds That "Women Have Moustaches Too"
<
26
Intentionally Brandless Campaigns
Intentionally Brandless Campaigns
This Mountain Dew Campaign Cues Inspiration from Game of Thrones
<
25
Accessibility-Focused Gaming Ads
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
<
24
Equality-Promoting Soccer Ads
Equality-Promoting Soccer Ads
The Women's World Cup Ad by Nike Spotlights a Young Talent
<
23
Women-Celebrating Company Videos
Women-Celebrating Company Videos
This Emirates Video is Aired for International Women's Day
<
22
Female-Empowering Dating Commercials
Female-Empowering Dating Commercials
Bumble's The Ball is in Her Court Ad Stars Serena Williams
<
21
Bold Female Empowerment Campaigns
Bold Female Empowerment Campaigns
The Canadian National Film Board's 'Draw Me a Penis' Has a Twist
<
20
Inclusivity-Focused Burger Ads
Inclusivity-Focused Burger Ads
This Burger King Ad Employs Eduardo — a Cheerful Man Who is Blind
<
19
Rap-Themed Furniture Christmas Ads
Rap-Themed Furniture Christmas Ads
IKEA UK Launched the New 'Silence the Critics' Campaign
<
18
Humorous Meatless Breakfast Ads
Humorous Meatless Breakfast Ads
Colton Underwood and Morningstar Debut 'Lose Your Veginity' Ads
<
17
Cheerful Fine Art-Inspired Ads
Cheerful Fine Art-Inspired Ads
Perrier's Ad Depicts the Mona Lisa in Real Life, Quite Literally
<
16
Gen Z Underwear Campaigns
Gen Z Underwear Campaigns
Calvin Klein's Billie Eilish #MyCalvins Campaign Talks Body Positivity
<
15
Ironic Witty Beer Campaigns
Ironic Witty Beer Campaigns
Old Speckled Hen Launched a New Campaign Titled 'Drink Curious'
<
14
Edgy Frozen Food Commercials
Edgy Frozen Food Commercials
The Devour Frozen Food Commercial Plays on the Idea of Food Porn
<
13
Unbranded Chip Campaigns
Unbranded Chip Campaigns
The Anti-Ad by Doritos Has No Logo or Recognizable Brand Name
<
12
Inclusive Advertising Initiatives
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
<
11
Anti-Influencer Fashion Campaigns
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
<
10
Powerful First Shave Films
Powerful First Shave Films
Gillette's 'First Shave' Follows a Trans Man's Shaving Journey
<
9
Funny Parody-Styled Ads
Funny Parody-Styled Ads
Choco Leibniz Launched a New Campaign Entitled ‘A Little Bit Fancy’
<
8
Rebellious Insurance Ads
Rebellious Insurance Ads
This Progressive Insurance Commercial Rebels Against House Chores
<
7
Female-Centric Empowering Sports Ads
Female-Centric Empowering Sports Ads
Nike's 'Dream Crazy' Campaign is Proud and Motivational
<
6
Mysterious Burger Chain Deliveries
Mysterious Burger Chain Deliveries
Burger King is Now Mailing Mystery Boxes to DoorDash Customers
<
5
Egg-Inspired Mental Health Ads
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
<
4
Dip-Holding Pool Float Giveaways
Dip-Holding Pool Float Giveaways
Heluva Good! & Nsync’s Singers Launched a Two-Person Pool Float
<
3
Podcast-Inspired Alcoholic Drinks
Podcast-Inspired Alcoholic Drinks
The 'Pink Whitney' is Inspired by a Popular Sports Podcast
<
2
UEFA Europa League Final with Amstel
UEFA Europa League Final with Amstel
Amstel Renews Its Association with UEFA Europa League
<
1
Ironically Direct Campaigns
Ironically Direct Campaigns
no name Launched A Straightforward and Hilarious Campaign
<