Travel influencer marketing has quickly become one of the most popular influencer categories, with people posing for pictures in destinations that range from remote to romantic—and Hotels.com's #MyDream campaign acknowledges influencer culture, as well as the fact that many people jealously "hate-like" posts on social media.
The #MyDream video shows one traveler getting a fear of missing out while looking at glamorous photos from another social media user who is staying in picturesque accommodations and participating in fun activities. As ever, Captain Obvious is featured in the Hotels.com ad, offering commentary that points out how the traveler can book a trip that's on par with the influencer's experience.
Hotels.com's #MyDream video series also illustrates other scenes with ads like #Foodie, #WineLunch and #Romance.
Influencer-Inspired Travel Campaigns
More Stats +/-
Gen Z Fashion Brands
Millennial-Targeted CGI Mascots
Influencer Marketplace Apps
Influencer Marketing Platforms
Influencer Shoutout Marketing Platforms