These QSR marketing stunts range from fried chicken mascot collectibles to novelty QSR candles.
While the McDonald's Quarter Pounder Scented Candle Pack references ingredients for a premium merchandise offering, the Funko Colonel Sanders Pop! Figurine celebrates the KFC mascot's cult status and relevance among consumers' of all ages. The McDonald's Quarter Pounder Scented Candle Pack is sold on the brand's Golder Arches Unlimited e-commerce platform and consists of six signature, soy wax candles in fun scents like 100% Fresh Beef, Onion, Cheese, Pickle, Ketchup and Bun -- an homage to the sandwich they make up.
Additional QSR marketing stunts include COVID-19-specific efforts like Chipotle Mexican Grill's celebrity-hosted virtual hangout sessions on Zoom and Popeyes' streaming service account giveaway. The fried chicken brand is giving away 1,000 free Netflix accounts to lucky winners as part of a unique promotion that also drives forward global social distancing efforts.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
