As the holidays are fast-approaching, Taco Bell is one of the first companies to embrace the festivities this season with scented wrapping paper. The design of the CrunchWrapping Paper collection is inspired by the texture of the cuisine that is offered at the fast-food establishment. Last holiday season, consumers had the opportunity to enjoy the different facets of Taco Bell’s Triple Double Crunchwrap in the form of wrapping paper — from patterns that depict seasoned beef and nacho cheese sauce to ones that feature veggies and tortillas.
While the original CrunchWrapping Paper "was a huge hit last year" as it sold out in a matter of days, Taco Bell's upgraded version, the scented wrapping paper, is bound to pique the interest of consumers, maybe even faster this year.
The holiday product will be available for purchase on Amazon.ca on December 2nd.
Image Credit: Taco Bell
What's Driving This Trend
- Scented Wrapping Paper
- Disruptive innovation opportunity: Develop scented wrapping paper for other brands and products to add a sensory element to gift-giving.
- Branded Holiday Products
- Disruptive innovation opportunity: Create unique and branded holiday products that align with the festive season to capture consumer attention and increase sales.
- Food-inspired Packaging
- Disruptive innovation opportunity: Design packaging inspired by different cuisines and textures to create a memorable and interactive unboxing experience for consumers.
Who This Affects Most
- Retail
- Disruptive innovation opportunity: Integrate scented packaging as a competitive edge to enhance the overall shopping experience and differentiate from other retailers.
- Food and Beverage
- Disruptive innovation opportunity: Explore the use of food-inspired packaging and scented elements to create unique and engaging marketing campaigns that resonate with consumers.
- E-commerce
- Disruptive innovation opportunity: Incorporate limited-edition branded holiday products into online platforms to drive online sales and generate buzz.
