Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 25 Publicity Stunts in December

From Parody Inclusion Ads to Surprise Sandwich Giveaways

— December 29, 2019 — Marketing
The top December 2019 publicity stunts explore ideas like insect influencers on Instagram, completely clear cocktails and hair salons specifically for newly single people. A number of brands are launching unexpected pop-up experiences, including the LaDainian Tomlinson’s Arby’s Steakhouse, which was only open for one day, and the New York Knicks-themed pizza parlor opened by BuzzFeed and Chase Bank.

Gearing up for the holiday season, brands are creating everything from scented wrapping paper and musical product packaging to food-holding holiday sweaters and branded baubles. Those who love the movie Elf will be especially delighted by the hotel suite Club Wyndham created based on the modern holiday classic—right down to the fact that the kitchen in the suite is stocked with all of the ingredients to make Buddy the Elf’s signature spaghetti with maple syrup dish.
7.9
Score
Popularity
Activity
Freshness
25
Suprise Sandwich Giveaways
Suprise Sandwich Giveaways
Jimmy John’s Launched a Surprise National Sandwich Day Deal
<
24
Talking Rugby-Themed Water Coolers
Talking Rugby-Themed Water Coolers
The Heineken Water Cooler Offers World Cup Facts
<
23
Restaurant-Branded Home Goods
Restaurant-Branded Home Goods
The #ChilisMyHouse Starter Pack is Filled with Some Great Swag
<
22
Parody Inclusion Ads
Parody Inclusion Ads
Valuable 500's 'Diversish' Campaign Promotes Hiring People with Disabilities
<
21
Newly Single Hair Salons
Newly Single Hair Salons
Pantene Launched the Interactive Popup Called the Breakup Salon
<
20
Hilarious Honest Marketing Campaigns
Hilarious Honest Marketing Campaigns
Beauty Brand OUAI Makes Fun of Itself By Reading Bad Reviews
<
19
Festively Musical Pizza Boxes
Festively Musical Pizza Boxes
Boston Pizza Promotes Its Christmas 'Za in a Very Unconventional Way
<
18
Friend-Powered Dating Apps
Friend-Powered Dating Apps
The Ship App is Developed in Partnership Between Betches & Match Group
<
17
Fast Food-Branded Steakhouses
Fast Food-Branded Steakhouses
The LaDainian Tomlinson’s Arby’s Steakhouse Will Open for One Day
<
16
Biscuit-Holding Holiday Sweaters
Biscuit-Holding Holiday Sweaters
Red Lobster's Festive Holiday Sweater Has an Insulated Pocket
<
15
Poverty-Reduction Campaigns
Poverty-Reduction Campaigns
United Way's Unignorable Tower Campaign Highlights Poverty in the GTA
<
14
Branded Basketball Pizza Popups
Branded Basketball Pizza Popups
BuzzFeed and Chase Launched a New York Knicks-Themed Pizza Parlor
<
13
Storybook-Inspired Ham Sandwiches
Storybook-Inspired Ham Sandwiches
Subway Teamed Up with Netflix on a Green Eggs and Ham Sandwich
<
12
Elf-Inspired Hotel Suites
Elf-Inspired Hotel Suites
Club Wyndham Has Created a Hotel Suite Inspired by the Movie 'Elf'
<
11
Hand-Painted Fast Food Baubles
Hand-Painted Fast Food Baubles
Deliveroo is Sharing Free Fast Food Ornaments with Orders
<
10
Rapper-Owned Cannabis Companies
Rapper-Owned Cannabis Companies
Drake's Marketing Tactic for More Life Growth Co. is Toronto-Based
<
9
Branded Recipe Text Generators
Branded Recipe Text Generators
Rao's Will Send You a Recipe If You Text the Brand a Food Emoji
<
8
Ingredient-Focused Clear Cocktails
Ingredient-Focused Clear Cocktails
Burger & Lobster Launched Five 'Colorless Cocktails'
<
7
Fundraising Insect Influencers
Fundraising Insect Influencers
The World's First Bee Influencer is on a Mission to Save the Bees
<
6
Chocolate Spread-Themed Hotels
Chocolate Spread-Themed Hotels
Nutella is Opening the Very First 'Hotella Nutella' in Napa Valley
<
5
Branded Scented Wrapping Paper
Branded Scented Wrapping Paper
Taco Bell Returns with Its CrunchWrapping Paper, but with a Twist
<
4
Personal Care Recycling Initiatives
Personal Care Recycling Initiatives
Burt’s Bees & TerraCycle Launched the 'Recycle on Us' Program
<
3
All-in-One Mobile Cocktail Kits
All-in-One Mobile Cocktail Kits
The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar
<
2
Oversized Dog-Carrying Bags
Oversized Dog-Carrying Bags
Klarna Collaborated with Menswear Dog to Support Pet Owners in NYC
<
1
Cheeky Marketing Strategies
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
<