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Top 25 Publicity Stunts in December

From Parody Inclusion Ads to Surprise Sandwich Giveaways

— December 29, 2019 — Marketing
The top December 2019 publicity stunts explore ideas like insect influencers on Instagram, completely clear cocktails and hair salons specifically for newly single people. A number of brands are launching unexpected pop-up experiences, including the LaDainian Tomlinson’s Arby’s Steakhouse, which was only open for one day, and the New York Knicks-themed pizza parlor opened by BuzzFeed and Chase Bank.

Gearing up for the holiday season, brands are creating everything from scented wrapping paper and musical product packaging to food-holding holiday sweaters and branded baubles. Those who love the movie Elf will be especially delighted by the hotel suite Club Wyndham created based on the modern holiday classic—right down to the fact that the kitchen in the suite is stocked with all of the ingredients to make Buddy the Elf’s signature spaghetti with maple syrup dish.
8.2
Score
Popularity
Activity
Freshness
25
Talking Rugby-Themed Water Coolers
Talking Rugby-Themed Water Coolers
The Heineken Water Cooler Offers World Cup Facts
<
24
Suprise Sandwich Giveaways
Suprise Sandwich Giveaways
Jimmy John’s Launched a Surprise National Sandwich Day Deal
<
23
Parody Inclusion Ads
Parody Inclusion Ads
Valuable 500's 'Diversish' Campaign Promotes Hiring People with Disabilities
<
22
Restaurant-Branded Home Goods
Restaurant-Branded Home Goods
The #ChilisMyHouse Starter Pack is Filled with Some Great Swag
<
21
Hilarious Honest Marketing Campaigns
Hilarious Honest Marketing Campaigns
Beauty Brand OUAI Makes Fun of Itself By Reading Bad Reviews
<
20
Festively Musical Pizza Boxes
Festively Musical Pizza Boxes
Boston Pizza Promotes Its Christmas 'Za in a Very Unconventional Way
<
19
Newly Single Hair Salons
Newly Single Hair Salons
Pantene Launched the Interactive Popup Called the Breakup Salon
<
18
Fast Food-Branded Steakhouses
Fast Food-Branded Steakhouses
The LaDainian Tomlinson’s Arby’s Steakhouse Will Open for One Day
<
17
Friend-Powered Dating Apps
Friend-Powered Dating Apps
The Ship App is Developed in Partnership Between Betches & Match Group
<
16
Biscuit-Holding Holiday Sweaters
Biscuit-Holding Holiday Sweaters
Red Lobster's Festive Holiday Sweater Has an Insulated Pocket
<
15
Poverty-Reduction Campaigns
Poverty-Reduction Campaigns
United Way's Unignorable Tower Campaign Highlights Poverty in the GTA
<
14
Branded Basketball Pizza Popups
Branded Basketball Pizza Popups
BuzzFeed and Chase Launched a New York Knicks-Themed Pizza Parlor
<
13
Storybook-Inspired Ham Sandwiches
Storybook-Inspired Ham Sandwiches
Subway Teamed Up with Netflix on a Green Eggs and Ham Sandwich
<
12
Fundraising Insect Influencers
Fundraising Insect Influencers
The World's First Bee Influencer is on a Mission to Save the Bees
<
11
Ingredient-Focused Clear Cocktails
Ingredient-Focused Clear Cocktails
Burger & Lobster Launched Five 'Colorless Cocktails'
<
10
Elf-Inspired Hotel Suites
Elf-Inspired Hotel Suites
Club Wyndham Has Created a Hotel Suite Inspired by the Movie 'Elf'
<
9
Branded Recipe Text Generators
Branded Recipe Text Generators
Rao's Will Send You a Recipe If You Text the Brand a Food Emoji
<
8
Chocolate Spread-Themed Hotels
Chocolate Spread-Themed Hotels
Nutella is Opening the Very First 'Hotella Nutella' in Napa Valley
<
7
Hand-Painted Fast Food Baubles
Hand-Painted Fast Food Baubles
Deliveroo is Sharing Free Fast Food Ornaments with Orders
<
6
Personal Care Recycling Initiatives
Personal Care Recycling Initiatives
Burt’s Bees & TerraCycle Launched the 'Recycle on Us' Program
<
5
Rapper-Owned Cannabis Companies
Rapper-Owned Cannabis Companies
Drake's Marketing Tactic for More Life Growth Co. is Toronto-Based
<
4
Branded Scented Wrapping Paper
Branded Scented Wrapping Paper
Taco Bell Returns with Its CrunchWrapping Paper, but with a Twist
<
3
All-in-One Mobile Cocktail Kits
All-in-One Mobile Cocktail Kits
The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar
<
2
Oversized Dog-Carrying Bags
Oversized Dog-Carrying Bags
Klarna Collaborated with Menswear Dog to Support Pet Owners in NYC
<
1
Cheeky Marketing Strategies
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
<