The Valuable 500 partnered with creative team AMV BBDO to launch a tongue-in-cheek parody campaign called 'Diverish that showcases how many brands discuss diversity and inclusion initiative but many fail to include people with disabilities.
The parody interview-style campaign shows an interviewer with the leaders of the most "diverish" companies in the world who speak using the "inclusive" jargon but have yet to take meaningful action. For example, one executive answering the hosts' question about diversity and inclusion stating: "I think 2019 is going to be an exciting year... to be disabled." Another answers: "We have women. Lots of women. They’re, like, everywhere."
The campaign asks companies to "stop being #diverish" by joining the Valuable 500's pledge to put disability at the forefront of your corporation's leadership agenda.