With Rugby World Cup in full swing in Japan, Heineken has created the Heineken Water Cooler, a connected device that delivers three useful pieces of rugby news each day as people fill their cups with water. In other words, this interesting invention delivers ‘water cooler conversation’ information about the matches the night before as well as upcoming matches. So even if people aren’t necessarily super-fans and haven’t watched every match, they are armed with enough knowledge for conversations with their colleagues and friends.
The Heineken Water Cooler wirelessly downloads information each day, and also delivers responsible drinking messages aimed at those planning on heading out to watch the next match.
Image Credit: Heineken
What's Driving This Trend
- Connected Water Coolers
- Connected water coolers that provide daily updates or information on specific topics, such as sports events, can enhance user engagement and create conversation opportunities.
- Information Delivery Devices
- Devices that deliver useful news or updates in a convenient way, such as through a water cooler, offer potential for engaging users and promoting knowledge sharing.
- Responsible Drinking Reminders
- Innovative devices, like the Heineken Water Cooler, that not only provide information but also promote responsible behavior, can create opportunities for companies to blend marketing messages with social responsibility.
Who This Affects Most
- Beverage
- The beverage industry could capitalize on connected water coolers that deliver brand-related updates and messages while enhancing user interactions.
- Technology
- The technology industry can explore the development of connected devices that deliver information or updates in unique and unexpected ways, catering to consumers' needs for convenience and engagement.
- Advertising and Marketing
- The advertising and marketing industry could leverage innovative devices like the Heineken Water Cooler to deliver targeted messages to specific consumer groups, blending brand promotion with valuable information delivery.
