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Top 100 Interactive Trends in 2019

From Gin-Sharing Laundromats to Luxury Pop-Up Hotels

— January 25, 2020 — Marketing
The 2019 interactive trends showcase how companies are communicating and connecting with consumers to build substantial and loyal relationships. It is certain that if a branding campaign has some engaging component to it, it is more likely for individuals to resonate with it and therefore, to notice the brand itself.

Companies and designers are quite creative when it comes to marketing tactics and the 2019 interactive trends round-up is a testimony to that. From themed pop-ups that are also Instagram-friendly — the Krispy Kreme doughnut-inspired playground pop-up in London is a great example of this, to playfully innovative product packaging that requires input from the consumer, there is really no set way through which contemporary brands can interact with their audiences.
7.8
Score
Popularity
Activity
Freshness
100
Real-Life Horror Costumes
Real-Life Horror Costumes
Natural Light Wants You to Dress Up Like Your Real-Life Adult Nightmares
<
99
Giant River-Cleaning Tub Toys
Giant River-Cleaning Tub Toys
Large Versions of IKEA's Smakryp Toys are Tidying the River Thames
<
98
Aspiring Explorer Launch Events
Aspiring Explorer Launch Events
This National Geographic Pop-Up Spotlights the 'Explorer Academy'
<
97
Home Furnishing Full-Service Restaurants
Home Furnishing Full-Service Restaurants
Crate & Barrel Opens New Restaurant 'The Table at Crate'
<
96
High-Energy Alcohol Activations
High-Energy Alcohol Activations
The Experiential Malibu Games Targets Gen Z with Activities
<
95
Gift Shop VR Experiences
Gift Shop VR Experiences
The DreamWorks Gift Shops Hosts VR Experiences With Walmart
<
94
Theatrical Fashion Unveilings
Theatrical Fashion Unveilings
H&M SS19 is Launching with a Three-Day Theatrical Desert Experience
<
93
Entertaining Pop-Up eSports Bars
Entertaining Pop-Up eSports Bars
Drink Company Collaborates with Events DC on a Summer Initiative
<
92
Botanically Scented Posters
Botanically Scented Posters
Hendrick’s Sensory Advertising Shares the Aroma of Roses & Cucumbers
<
91
Soothing Candy Bouquets
Soothing Candy Bouquets
Snickers Gave Away Free Creamy Snickers Bouquets to Launch Its New Treat
<
90
Stress Relief Skincare Buses
Stress Relief Skincare Buses
St. Ives' #NatureReset Reminds of Nature's Power to Relieve Stress
<
89
Temporary Tattoo Pop-Ups
Temporary Tattoo Pop-Ups
Three's Millennial-Targeted 'InkDecision' Shared Wearable Temporary Art
<
88
Old Fashioned Vending Machines
Old Fashioned Vending Machines
Whyte & Mackay's Unique Vending Machine Attracts Younger Drinkers
<
87
Bubbly Playful Game Designs
Bubbly Playful Game Designs
Mcdonald’s Monopoly Was Given Life by MORPHINE Motion Graphics
<
86
AR Ad-Destroying Apps
AR Ad-Destroying Apps
Burger King's 'Burn That Ad' Rewards Users for Destroying Competitors' Ads
<
85
Gin-Sharing Laundromats
Gin-Sharing Laundromats
Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar"
<
84
Branded Mountainous Eco-Cabins
Branded Mountainous Eco-Cabins
'On Mountain Hut' is an Adventurous Activation by Running Brand On
<
83
Smart Beauty Consultation Mirrors
Smart Beauty Consultation Mirrors
Wella Professionals' Mirror Uses AR and AI for Live Try-Ons
<
82
Promotional Sci-Fi Arcades
Promotional Sci-Fi Arcades
Coca-Cola is Launching a Stranger Things-Themed Pop-Up Arcade
<
81
Visually Enchanting Anti-Plastic Stores
Visually Enchanting Anti-Plastic Stores
The Pass on Plastic Pop-Up Reminded Consumers of the Issue
<
80
Luxury Pop-Up Hotels
Luxury Pop-Up Hotels
LateRooms.com Created a Spa & Hotel Pop-Up for Tough Mudder Participants
<
79
Shoppable Office Pop-Ups
Shoppable Office Pop-Ups
WeWork Teamed Up with Influencer Shopping Platform LiketoKnow.it
<
78
Film-Inspired Social Media Filters
Film-Inspired Social Media Filters
Kindai Celebrates a Cult-Favorite Film with an AR Filter
<
77
Automotive Inner-Working Apps
Automotive Inner-Working Apps
Toyota's AR iPad App Overlays a Car's Interior on Physical Models
<
76
Branded Digitally Connected Parties
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
<
75
Immersive Digital Retail Experiences
Immersive Digital Retail Experiences
Green Room and PUMA Launched a New City Store Experience
<
74
Supermarket Visual Search Tools
Supermarket Visual Search Tools
Slyce Launched a Mobile List-Building Solution for Shoppers
<
73
Deliberately Unfinished Furniture Projects
Deliberately Unfinished Furniture Projects
People Can Finish Qiang Huang's Furniture with Bikes
<
72
Latin Culture-Inspired Pop-Ups
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
<
71
Egg-Themed Pop-Up Museums
Egg-Themed Pop-Up Museums
The Egg House is Opening a New Location in West Hollywood, Los Angeles
<
70
Esports-Centric Pop-Up Fan Events
Esports-Centric Pop-Up Fan Events
Mastercard Delivers a League of Legends Experience to Players
<
69
In-Store Smart Home Displays
In-Store Smart Home Displays
P.C. Richard & Son Enhances the Customer Experience with Interaction
<
68
Cabin-Style Fashion Stores
Cabin-Style Fashion Stores
Roots' Experiential Retail Store Combines Comfort and Convenience
<
67
Consent-Focused Condom Packaging
Consent-Focused Condom Packaging
Tulipán's Free Condoms Can Only Be Open by Two People
<
66
Nature-Inspired VR Installations
Nature-Inspired VR Installations
Marshmallow Laser Feast Debuts Two Works That Empower Ecology
<
65
Wine Brand Art Parties
Wine Brand Art Parties
The Lillet Paint Night Event Featured DIY Spritzers and Painting
<
64
Pop-Up Bike Racks
Pop-Up Bike Racks
Union and Natwerk Bring Additional Bike-Friendly Infrastructure to Amsterdam
<
63
Ocean Plastic Reusable Bags
Ocean Plastic Reusable Bags
Corona & Parley for the Oceans are Repurposing Single-Use Plastic
<
62
Sea-Focused Skincare Exhibitions
Sea-Focused Skincare Exhibitions
La Mer's Edge of the Sea Explores Water's Role in Healing & More
<
61
Playlist-Paired Yogurt Packaging
Playlist-Paired Yogurt Packaging
Danone & Spotify Collaborate on the Light and Free Ink Campaign
<
60
Multi-Sensory Infinity Mirrors
Multi-Sensory Infinity Mirrors
This Infinity Mirror Installation Promotes an Unlimited Data Plan
<
59
Interactive Movie Posters
Interactive Movie Posters
Disney's Interactive Mirrors Share Trailers That Reflect One's Emotions
<
58
Community-Centric Meaningful Fashion Lines
Community-Centric Meaningful Fashion Lines
TAP TO EDIT's New Line Promotes the Sharing of Secrets
<
57
Sneaker Brand Pubs
Sneaker Brand Pubs
'The Runaway' by New Balance Only Accepts Miles Run as Currency
<
56
Rosé-Themed Glamping Experiences
Rosé-Themed Glamping Experiences
Two Sisters Vineyard is Offering a 'Rosé Day Getaway' This June
<
55
Exclusive Snack Pop-Ups
Exclusive Snack Pop-Ups
Pop Up Grocer in SoHo Offered the Most Obscure & Highly Desirable Snacks
<
54
Branded Zero Likes Campaigns
Branded Zero Likes Campaigns
Kahlúa's 'Zero Likes Given' Campaign is an Exhibit of Unliked Posts
<
53
Playfully Interactive Music Pop-Ups
Playfully Interactive Music Pop-Ups
The Moog House of Electronicus Temporarily Opened in LA
<
52
Multi-Sensory Theater Experiences
Multi-Sensory Theater Experiences
IKEA and Sonos are Exploring the Impact of Sound on Emotions
<
51
Interactive Alcohol-Free Wine Packaging
Interactive Alcohol-Free Wine Packaging
Clouds of North's Box Requires No Need to Disassemble
<
50
VR-Powered Cannabis Experiences
VR-Powered Cannabis Experiences
Irisa is Disrupting the Cannabis Retail Space with Virtual Reality
<
49
Complimentary Cocktail Pop-Ups
Complimentary Cocktail Pop-Ups
Bombay Sapphire's Pop-Up Trades Compliments for Cocktails
<
48
Reflection-Based AI Installations
Reflection-Based AI Installations
Ultravioletto Curates a Mirror-Dependent Installation in Spoleto
<
47
AI Chocolate Pairings
AI Chocolate Pairings
The Kit Kat Pairing Bar Matches Regional Flavors with Japanese Sake
<
46
Clothes-Swapping Pop-Ups
Clothes-Swapping Pop-Ups
The Comfort Swap Shop Helps Millennials Make Sustainable Fashion Choices
<
45
Playful Origami Packaging
Playful Origami Packaging
Some of Nestlé's KitKat Bars in Japan Will Boast Paper-Based Wrappers
<
44
Affordable Ice Tea-Inspired Sneakers
Affordable Ice Tea-Inspired Sneakers
adidas and AriZona sell their shoe collaboration for $0.99
<
43
Scrolling Food-Ordering Campaigns
Scrolling Food-Ordering Campaigns
KFC Middle East's 'Scroll Thru' Feeds Social Media Users
<
42
Cheese-Dispensing Interactive Billboards
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
<
41
Space-Extending Festival Posters
Space-Extending Festival Posters
This is Pacifica Creates Fiberglass Posters for a Surf Festival
<
40
Multi-Sensory Skincare Pop-Ups
Multi-Sensory Skincare Pop-Ups
'My Clarins Glow Trip' Offers a Taste of Clarins' Next-Gen Products
<
39
Futuristic Newsstand Pop-Ups
Futuristic Newsstand Pop-Ups
Adidas' Newsstand of the Future Envisions the Ozweego Style's Legacy
<
38
Interactive Beauty Brand Expriences
Interactive Beauty Brand Expriences
The SEPHORiA 2019 Festival Will Feature More Than 60 Brands
<
37
Unique Candle Scent Samplers
Unique Candle Scent Samplers
Otherland Offers a Collection of Five Coasters That are Scented
<
36
Plastic Exchange Beer Payments
Plastic Exchange Beer Payments
Corona Gave Consumers the Chance to Pay for Beer with Plastic
<
35
Overnight Museum Stays
Overnight Museum Stays
Airbnb is Allowing Two People to Spend the Night at the Louvre
<
34
Donut Playground Pop-Ups
Donut Playground Pop-Ups
Krispy Kreme is Opening a Sweet New Destination in London
<
33
In-Store Chocolate 3D Printers
In-Store Chocolate 3D Printers
Cadbury Introduced a High-Tech Activation for World Chocolate Day
<
32
Thought-Provoking Food Installations
Thought-Provoking Food Installations
The Copernicus Project Sheds Light on Modern Food Production
<
31
Immersive Outerwear Retail Concepts
Immersive Outerwear Retail Concepts
'The Journey' by Canada Goose Simulates Snow and Ice
<
30
Immersive Spherical Installations
Immersive Spherical Installations
The Latest Snarkitecture Installation Boasts 168 Spheres
<
29
Art-Infused Department Store Campaigns
Art-Infused Department Store Campaigns
Selfridges Boasts Visual & Performance Art Through Display
<
28
Bespoke Fragrance Pop-Ups
Bespoke Fragrance Pop-Ups
Harvey Nichols' Perfume Pop-Up Lets Consumers Create Custom Scents
<
27
AR Cosmetic Packaging
AR Cosmetic Packaging
Lime Crime's App Lets Consumers Explore Augmented Reality Beauty
<
26
Social Media Noodle Machines
Social Media Noodle Machines
The Foodbeast Dream Machine Accepts Instagram Posts as Currency
<
25
De-Stressing Beauty Pop-Ups
De-Stressing Beauty Pop-Ups
Murad Launched a Science-Backed Wellness Pop-Up in Los Angeles
<
24
Kid-Centric Experiential Pop-Ups
Kid-Centric Experiential Pop-Ups
Bixbee's Imagination Station for Kids is Aesthetically Pleasing
<
23
Dream-Fulfilling Photobooths
Dream-Fulfilling Photobooths
Coca-Cola's Playful Photobooth Lets People Act Out Their Bucket List
<
22
Rebalancing Beverage Pop-Ups
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
<
21
AR-Powered Story Labels
AR-Powered Story Labels
Jack Daniel's Creates an Augmented Reality Story Book
<
20
High School-Themed Footwear Events
High School-Themed Footwear Events
This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era
<
19
Breath-Based AR Experiences
Breath-Based AR Experiences
Yakult's Magic Mirror Activation Explores the Science of Breathing
<
18
Augmented Reality Art Tours
Augmented Reality Art Tours
Apple & the New Museum Take Urban Art to the Digital Environment
<
17
Pop-Up Plastic Museums
Pop-Up Plastic Museums
Lonely Whale's Museum of Plastic Boasts Selfie-Friendly Displays
<
16
Mesmerizing Inflatable Mazes
Mesmerizing Inflatable Mazes
Architects of Air Curates an Experience That is Perceptually Striking
<
15
Holiday-Ready Pop-Up Retail Spaces
Holiday-Ready Pop-Up Retail Spaces
SHOWFIELDS Endures a Design Overhaul & Reopens September 20th
<
14
Collaborative Clothing-Free Pop-Ups
Collaborative Clothing-Free Pop-Ups
Snapchat and LEGO Wear Boast an Augmented Reality Store
<
13
Sensory Beauty Pop-Ups
Sensory Beauty Pop-Ups
The O by Nars is a "Sensorial Playground" That Celebrates the Brand's Blush
<
12
Calmly Immersive Sound Experiences
Calmly Immersive Sound Experiences
Sonos and Google Bring Consumers a Multi-Room Experience
<
11
Mexican Grill Garden Boxes
Mexican Grill Garden Boxes
Chipotle Made 'Home Grown Chipotle' Boxes for National Plant a Seed Day
<
10
Fashionable Co-Branded Cafe Pop-Ups
Fashionable Co-Branded Cafe Pop-Ups
KITH and Versace Take Over New York City's Cha Cha Matcha
<
9
Artistic Health Pop-Ups
Artistic Health Pop-Ups
Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
<
8
Social Media-Savvy Tree-Planting Campaigns
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
<
7
Whimsically Colorful Playground Designs
Whimsically Colorful Playground Designs
Yinka Ilori's Design is Incredibly Vibrant and Engaging
<
6
Interactive Tech-Motivated Design Companies
Interactive Tech-Motivated Design Companies
Patio Interactive Uses Experiential Marketing Tactics
<
5
Playful Interactive Design Exhibitions
Playful Interactive Design Exhibitions
Brosmind Exhibits Its Bubbly Product Aesthetic in Taipei
<
4
Inflatable Mobile Broadcast Studios
Inflatable Mobile Broadcast Studios
DropKey Studio in a Bag Offers Backgrounds for Streamers
<
3
Online Toy-Testing Hubs
Online Toy-Testing Hubs
KidHQ's Interactive Video Experiences Reinvent Holiday Shopping
<
2
Kid-Focused Experiential Retail
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
<
1
Environmentally Focused Interactive Exhibitions
Environmentally Focused Interactive Exhibitions
Daan Roosegaarde's Exhibit is Set in Dark Rooms
<