The 2019 interactive trends showcase how companies are communicating and connecting with consumers to build substantial and loyal relationships. It is certain that if a branding campaign has some engaging component to it, it is more likely for individuals to resonate with it and therefore, to notice the brand itself.
Companies and designers are quite creative when it comes to marketing tactics and the 2019 interactive trends round-up is a testimony to that. From themed pop-ups that are also Instagram-friendly — the Krispy Kreme doughnut-inspired playground pop-up in London is a great example of this, to playfully innovative product packaging that requires input from the consumer, there is really no set way through which contemporary brands can interact with their audiences.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
