Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'The Runaway' by New Balance Only Accepts Miles Run as Currency

 - Feb 25, 2019
References: newbalance & runnersworld
'The Runaway' by New Balance in London is the first-ever pub to be opened by the sneaker brand and it specifically targets marathon runners through the Everybody’s Race campaign. Notably, the only currency that is accepted at the pub are the miles that a runner has logged through social fitness network Strava.

To support runners who are preparing for spring marathons, New Balance and Strava created four running challenges and participating allows runners to exchange their miles for beer—the first challenge is to run 40 miles for pints, while the last challenge tasks runners to go the distance of 10k for pints.

Inside The Runaway pub, there's a fully stocked bar but as this unique destination expressly appeals to active individuals, it also includes a gym area with weights for working out.